or


[04/01/14 - 11:34 AM]
Disney Junior Lands 52-Consecutive Weeks as #1 Preschooler Channel Among Kids 2-5, As Successful Brand Extensions Grow
Disney Junior spins the numbers for the first quarter of 2014.

[via press release from Disney Channel]

Ratings Highlights for April 1, 2013-March 30, 2014 - Final National Ratings

DISNEY JUNIOR LANDS 52-CONSECUTIVE WEEKS AS #1 PRESCHOOLER CHANNEL AMONG KIDS 2-5, AS SUCCESSFUL BRAND EXTENSIONS GROW

24-Hour Disney Junior channel:

Disney Junior, the 24-hour channel dedicated to kids age 2-7, has surpassed all similarly-targeted channels for 52 consecutive weeks -- reigning #1 in Total Viewers, Kids 2-5 and Boys 2-5 -- while further elevating the multi-platform Disney Junior brand affinity among kids and parents. The channel launched in March 2012 and began publicly reporting ratings in April 2013. It is available in 76 million U.S. households.

The 24-hour Disney Junior channel, which just delivered its #1 quarter on record in 1Q14, ranked as TV's #1 preschool-dedicated Total Day network for the year in: Total Viewers (420,000), Kids 2-5 (210,000/1.3 rating), Girls 2-5 (98,000/1.3 rating), Boys 2-5 (111,000/1.4 rating) and Women 18-49 (84,000).

· For 52 weeks, 24-hour Disney Junior channel out-delivered Nick Jr. (available in 64 million U.S. households) in Total Day by double digits across the board: Total Viewers (+26% - 420,000 vs. 333,000), Kids 2-5 (+30% - 210,000 vs. 162,000), Girls 2-5 (+17% - 98,000 vs. 84,000), Boys 2-5 (+41% - 111,000 vs. 79,000), Women 18-49 (+24% - 84,000 vs. 68,000) and Kids 2-11 (+30% - 267,000 vs. 206,000).

· For 52 weeks, 24-hour Disney Junior channel out-delivered Sprout (available in 57 million U.S. households) in Total Day by triple digits across the board: Total Viewers (+171% - 420,000 vs. 155,000), Kids 2-5 (+204% - 210,000 vs. 69,000), Girls 2-5 (+158% - 98,000 vs. 38,000), Boys 2-5 (+258% - 111,000 vs. 31,000), Women 18-49 (+147% - 84,000 vs. 34,000) and Kids 2-11 (+214% - 267,000 vs. 85,000).

· The animated Disney Junior hit "Sheriff Callie's Wild West" ranked as the #1 series on any and all preschooler TV networks across the board: Total Viewers (882,000), Kids 2-5 (449,000/2.9 rating), Girls 2-5 (214,000/2.8 rating), Boys 2-5 (235,000/3.0 rating), Women 18-49 (171,000/0.3 rating) and Kids 2-11 (572,000/1.5 rating).

· "Sheriff Callie" accounted for 4 of the Top 5 telecasts during the time frame in Kids 2-5 and 6 of the Top 10 overall.

· For 52 weeks, "Sofia the First" ranked as the #2 series across preschooler TV networks in Total Viewers (722,000), Kids 2-11 (447,000/1.1 rating) and Women 18-49 (146,000/0.2 rating).

· Disney Junior's "Sofia the First" telecast on December 1, 2013, ranked as the #1 telecast across preschooler networks in Total Viewers (1.9 million) and Girls 2-5 (583,000/7.7 rating).

Digital Media - WATCH Disney Junior:

WATCH Disney Junior is a hugely popular part of the trailblazing WATCH Disney apps and services from the Disney/ABC Television Group, which have been downloaded more than 20 million times and amassed over 1.6 billion video starts.

Leading into its linear TV premiere - which set record ratings for the channel and ranked #1 in its time period across target preschooler demos - "Sheriff Callie's Wild West" was the #1 show on WATCH Disney Junior from November 2013-January 2014 with over 23 million video starts.

· Disney Junior Appisodes, apps combining viewing, interaction and learning with the Disney Junior TV characters and stories kids love, have soared to #1 across multiple iTunes charts in 16 countries.

· In addition to dominating the kids' charts, it crossed over to reach the #1 spot on the overall free entertainment apps for iPad in the U.S.

Extensions of Disney Junior

The popularity of Disney Junior and its flagship series "Sofia the First," "Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse," have created opportunities across Disney:

· Disney Parks & Resorts prominently features all four series in its popular "Disney Junior Live on Stage!" attraction at Disney California Adventure Park at the Disneyland Resort and Disney's Hollywood Studios at the Walt Disney World Resort in Florida.

· "Disney Junior Live On Tour! Pirate & Princess Adventure" - featuring "Sofia the First" and "Jake and the Never Land Pirates" - will perform 317 shows in 103 cities during the 2013-2014 tour season.

· Over 1100 Disney Junior book titles are currently available from Disney Publishing

· New York Times best seller "Sofia the First" app, released as an e-book, and "Sofia the First: Story Theater" app, ranked as the #1 Kids iPad app on the App Store in 43 countries worldwide.

· In 2012 and 2013, "Doc McStuffins" won the Toy Industry Associations prestigious 'Preschool Toy of the Year.'

· More than 1 million "Doc McStuffins" 'Doctor Bag Play Sets' and "Jake and the Never Land Pirates" 'Bucky Ships' have been sold to date.

· "Sofia the First" was the #1 selling girls costume at The Disney Store during Halloween 2013.

· Walt Disney Records has released popular soundtracks for Disney Junior series, with its soundtracks for "Sofia the First," "Doc McStuffins" and "Jake and the Never Land Pirates" all debuting in the Top 5 on Soundscan Children's Chart.

· The newest music release, "DJ Shuffle," is the first-ever Disney Junior music compilation album and showcases the new Disney Junior anthem, "DJ Shuffle," performed by meme master Parry Gripp ("Do You Like Waffles?").

· Multiple Disney Junior properties have been released on DVD by Disney Studios, including "Sofia the First: Once Upon a Princess," which was the #1 animated TV title for 2013.

Source: Linear: NTI, U.S. ratings, 4/1/13 - 3/30/14, most current. Digital: WATCH: Omniture. All other sources available on request.





  [april 2014]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/09/25 - 04:11 PM]
"College GameDay" Delivers Second Most-Watched Conference Championship Episode Ever; ABC/ESPN Score Second Most-Watched Conference Championship Week Since 2014
The SEC Championship delivered 16.9 million viewers on Saturday, December 6.

[12/09/25 - 02:03 PM]
18.3 Million Viewers Tuned in for Big Ten Championship Game on FOX
Indiana's win peaked with 19,993,000 viewers from 11:00-11:15 PM ET.

[12/08/25 - 11:30 AM]
College Football on The CW Network Sees Double Digit Year-Over-Year Viewership Gains for 2025 Season
ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024.

[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.

[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.

[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.

[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.

[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.

[12/04/25 - 04:19 PM]
"College GameDay Built By The Home Depot" Delivers Second-Best Regular Season Episode Ever; ESPN Scores Best Rivalry Week Since 2012
The Lone Star Showdown drew over 13 million viewers, peaking with 14.3 million viewers.

[12/04/25 - 03:45 PM]
"Big Noon Kickoff" Scores 4.36 Million Viewers on FOX
The 2025 season was "Big Noon Kickoff's" most-watched season in history.

[12/04/25 - 02:41 PM]
18.4M Viewers Tuned in for Ohio State-Michigan on FOX
Ohio State's win over Michigan scored 18,424,000 viewers on FOX.

[12/04/25 - 02:28 PM]
Record Audience Watches Formula 1 Qatar Grand Prix on ESPN2
The November 30 telecast earned an average audience of 1.4 million viewers, the largest audience ever to watch the event on U.S. television.