[04/01/14 - 08:41 AM]
"The Blacklist" Matches Its Highest 18-49 Rating Since February 24
NBC spins the numbers for Monday, March 31.

[via press release from NBC]

Monday Results:

NBC won Monday in adults 18-49, adults 25-54 and other key measures, dominating the 9 and 10 p.m. hours among the Big 4 networks 18-49.

· "The Voice" (3.4 rating, 9 share in adults 18-49, 12.1 million viewers overall from 8-10:01 p.m. ET,) retained 94% of last week's 3.6 in these preliminary fast-national ratings in 18-49 and 92% of last week's 3.7/10 in official nationals, despite competition last night from the series finale of CBS's "How I Met Your Mother." In total viewers, last night's "Voice" retained 94% of last week's official-national 12.847 million..

· "The Voice" grew significantly throughout its two hours, with this track: 2.9, 3.3, 3.5, 3.8. From its first half-hour to its fourth, "The Voice" increased by 0.9 of a point or 31% in 18-49 and by 17% or more than 1.8 million persons in total viewers (to 12.9 million from 11.0 million). For its second hour from 9-10 p.m., "The Voice" won among the Big 4 in 18-49 by a 44% margin (with a 3.6 rating vs. an average 2.5 for CBS's second-place hour of comedy - the debut of "Friends With Better Lives" and "Mom").

· "The Blacklist" (2.8/8 in adults 18-49, 11.4 million viewers overall from 10:01-11 p.m. ET) is currently matching the show's highest 18-49 rating since Feb. 24. In total viewers, this is currently the most-watched "Blacklist" since Dec. 2, pending updates. "The Blacklist" is a dominant #1 in the hour among ABC, CBS and NBC in every key ratings measure, and, with ABC's "Castle" in rebroadcast, "Blacklist" topped the ABC-CBS drama competition combined in every key demographic. Versus NBC's averages in the time period last season, "The Blacklist" is up 40% in 18-49 (2.8 vs. 2.0, L+SD, non-sports) and up 98% in total viewers (11.393 million vs. 5.746 million).

· L+3 Time-Shifting: In "live plus three day" Nielsens, last week's "Blacklist" grew by 1.74 rating points, its biggest L+3 increase since Nov. 11, to a 4.66 rating from a 2.82, a gain of 62%. In total viewers, the March 24 "Blacklist" grew by 5.3 million viewers (to 16.1 million from 10.8 million), its biggest increase since Jan. 27.

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.1/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [april 2014]  


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