[04/07/14 - 08:51 AM]
"Crisis" Retains 91% of Its Week-Ago Rating in 18-49 and Is Up Week to Week in Total Viewers
NBC spins the numbers for Sunday, April 6.

[via press release from NBC]

Sunday Results:

· Facing special competition last night from CBS's ACM Awards, "Crisis" (1.0/2 in 18-49, 4.4 million viewers overall from 10-11 p.m. ET) retained 91% of its week-ago 1.1 rating in 18-49 and was up week to week in total viewers (4.425 million vs. 4.343 million). From its first half-hour to its second, "Crisis" maintained its adult 18-49 rating (1.0 vs. 1.0), despite the 10 p.m. hour. L+7 Time-Shifting: The March 16 "Crisis" grew in L+7 by 41% or 0.64 of a rating point in 18-49 (to a 2.20 from a 1.56).

· Last night's "Crisis" retained 100% of its lead-in from "Believe" in 18-49 and grew versus lead-in by 7% in total viewers (4.4 million vs. 4.1 million).

· Facing special competition last night from CBS's ACM Awards, "Believe" (1.0/2 in 18-49, 4.1 million viewers overall from 9-10 p.m. ET) retained 91% of the prior week's 1.1 rating in adults 18-49 and built on last night's lead-in by 67% in adults 18-49 (to a 1.0 rating from a 0.6) and 42% in total viewers (4.1 million vs. 2.9 million) in a highly competitive time period that included ABC's "Resurrection," Fox's "Cosmos," CBS's "ACM Awards" and HBO's season premiere of "Game of Thrones." L+7 Time-Shifting: The March 16 "Believe" grew in L+7 by 60% or 0.88 of a rating point in 18-49 (to a 2.35 from a 1.47).

· "American Dream Builders" (0.6/2 in 18-49, 2.9 million viewers overall from 8-9 p.m. ET) grew from half-hour to half-hour by 17% or 0.1 of a point in adults 18-49 (to a 0.7 rating from a 0.6) and held steady or increased from half-hour to half-hour in all key measures

· The NBC News Special "Ann Curry Reports: Our Year Of Extremes - Did Climate Change Just Hit Home?" (0.6/2 in 18-49, 4.1 million viewers overall from 7-8 p.m. ET) reported a three-week high in the slot for NBC in total viewers, highest for the network in the time period since "The Voice" averaged 4.2 million on March 16.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [april 2014]  


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