BOO! DESTINATION AMERICA SCARES UP VIEWERS WITH MONSTER RECORD RATINGS - BEST WEEK EVER IN NETWORK HISTORY
(Silver Spring, MD) - This past week (3/31/14 - 4/6/14), Destination America tied for its Best Week Ever in Prime among HH delivery (190k), driven especially by the weekend's performance (Friday-Sunday), filled with the frightening, season-two premiere of MOUNTAIN MONSTERS and the ingenious backyard duo in HILLBILLY BLOOD's season-three finale. Friday also marked the network's best Friday night ever in key demos among P/M25-54/18-49 for HH and P2+ delivery.
The season-three finale of HILLBILLY BLOOD on Saturday, April 5 at 9/8c finished as the series' highest rated season yet. This season out-performed season two with double-digit increases among all key demos, highlighting +66% in P18-49, +59% M18-49, 75% W18-49, +30% HH, and +31% for P2+ among delivery. By creating "hillbilly vodka" from local potatoes and heaters out of cow pies, two of HILLBILLY BLOOD's episode premieres from the third season ranked as Destination America's top-10 telecasts ever among M25-54.
The season-two premiere of Destination America's hit series MOUNTAIN MONSTERS produced stellar ratings for the network on Friday night at 10/9c, earning its best telecast ever among HH rating and delivery (0.81/473k) and second best among P2+ (672k) delivery. The premiere of MOUNTAIN MONSTERS beat out competitors including H2, TNT, MTV, Tru, NGC, TRV and CMT for delivery of M25-54 in its timeslot and outperformed Destination America's previous 6-week time period rating average by triple-digit increases in key demos: 243% in M18-49, 242% in M25-54, 226% in P2+, 224% in P18-49, 213% in HHs, and 185% in P25-54.
MOUNTAIN MONSTERS is produced for Destination America by American Chainsaws with Colt Straub, Duke Straub, Royal Malloy, Russell Geyser and Jay Bluemke as executive producers. For Destination America, Caroline Perez is executive producer, Marc Etkind is general manager, and Henry Schleiff is Group President of Investigation Discovery, Destination America, American Heroes Channel, and Discovery Fit & Health.
HILLBILLY BLOOD is produced for Destination America by SuperfineFilms with Steven Miller as executive producer. For Destination America, Sara Helman is executive producer, Sara Kozak is senior vice president of production, Marc Etkind is general manager, and Henry Schleiff is Group President of Investigation Discovery, Destination America, American Heroes Channel, and Discovery Fit & Health.
About Destination America
Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 2 billion cumulative subscribers in 220 countries and territories.