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[04/10/14 - 07:35 AM]
In His Seventh Week, "The Tonight Show Starring Jimmy Fallon" Continues to Generate Elevated Ratings
NBC spins the late-night numbers for the week of March 31-April 4.

[via press release from NBC]

In its seventh week, "The Tonight Show Starring Jimmy Fallon" continued to generate elevated ratings, up versus "Tonight's" results for the same week last year by 46% in adult 18-49 rating, while time-period rivals on ABC and CBS were down versus the same week last year.

For the week, Fallon topped CBS's "Late Show with David Letterman" in adult 18-49 rating by an 87% margin (with a 1.18 rating vs. a 0.63) and ABC's "Jimmy Kimmel Live" by 79% (1.18 vs. 0.66). In total viewers, Fallon outdelivered Letterman by 22% (3.829 million vs. 3.148 million) and Kimmel by 46% (3.829 million vs. 2.627 million).

In a week that included the announcement of Letterman's retirement and a Wednesday appearance by former President Bill Clinton on "Kimmel," Fallon's 1.18 rating was up 46% versus the year-ago 0.81 for "Tonight," while "Late Show" declined by 5% (0.63 vs. 0.66) and "Kimmel" was down by 10% (0.66 vs. 0.73).

And at 12:35 a.m. ET, week six of "Late Night with Seth Meyers" outscored CBS's "Late Late Show with Craig Ferguson" in all key ratings measures and also topped ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET in every key category.

In adult 18-49 rating, Meyers beat Ferguson by a 51% margin for the week (with a 0.59 rating vs. a 0.39) and outdelivered "Nightline" in their head-to-head half-hour by 76% (0.67 vs. 0.38 from 12:30-1 a.m.).

'THE TONIGHT SHOW' CONTINUES RATINGS GAINS VS. LAST YEAR IN 18-49 DEMO FOR WEEK OF MARCH 31-APRIL 4

Fallon Defeats Letterman, Kimmel in Both the Key Demo and Total Viewers; Meyers Bests Ferguson, 'Nightline"

NEW YORK - April 10, 2014 - In its seventh week on the air, "The Tonight Show Starring Jimmy Fallon" continued to generate elevated ratings, up versus "Tonight's" results for the same week last year by 46% in adult 18-49 rating. Time-period rivals on ABC and CBS were down versus the year-ago week.

For the week of March 31-April 4, "The Tonight Show" topped CBS's "Late Show with David Letterman" in adult 18-49 rating by an 87% margin (with a 1.18 rating vs. a 0.63) and ABC's "Jimmy Kimmel Live" by 79% (1.18 vs. 0.66). In total viewers, Fallon outdelivered Letterman by 22% (3.829 million vs. 3.148 million) and Kimmel by 46% (3.829 million vs. 2.627 million).

In a week that included the announcement of Letterman's retirement and a Wednesday appearance by former President Bill Clinton on "Kimmel," Fallon's 1.18 rating was up 46% versus the year-ago 0.81 for "Tonight," while "Late Show" declined versus the same week last year by 5% (0.63 vs. 0.66) and "Kimmel" was down by 10% (0.66 vs. 0.73).

And at 12:35 a.m. ET, week six of "Late Night with Seth Meyers" outscored CBS's "Late Late Show with Craig Ferguson" in all key ratings measures and also topped ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET in every key category.

In adult 18-49 rating, Meyers beat Ferguson by a 51% margin for the week (with a 0.59 rating vs. a 0.39) and outdelivered "Nightline" in their head-to-head half-hour by 76% (0.67 vs. 0.38 from 12:30-1 a.m.).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 31-April 4. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.18 rating, 5 share
CBS "Late Show," 0.63/3
ABC "Kimmel," 0.66/3 *
12:35-1:05 a.m. ET
ABC "Nightline," 0.38/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.59/4 *
CBS "Late Late Show," 0.39/2 *
1:35-2:05 a.m. ET
NBC "Last Call," 0.34/3 *

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.829 million viewers
CBS "Late Show," 3.148 million viewers
ABC "Kimmel," 2.627 million viewers *
12:35-1:05 a.m. ET
ABC "Nightline," 1.629 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.627 million viewers *
CBS "Late Late Show," 1.420 million viewers *
1:35-2:05 a.m. ET
NBC "Last Call," 0.869 million viewers *

* Friday's "Late Night," "Last Call" and "Kimmel" were encores. "Late Late Show" was in rebroadcast from Tuesday through Friday.

SEASON TO DATE (SINCE FEB. 17, "LIVE PLUS SAME DAY")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.58 rating, 7 share
CBS "Late Show," 0.56/2
ABC "Kimmel," 0.67/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.72/4
CBS "Late Late Show," 0.36/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.37/3

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 5.018 million viewers
CBS "Late Show," 2.769 million viewers
ABC "Kimmel," 2.643 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.608 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 2.024 million viewers
CBS "Late Late Show," 1.345 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.020 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 31-APRIL 4

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.66
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.59
TBS, 11 p.m.-midnight, "Conan," 0.42
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.93
Adult Swim, 12:30-1:30 a.m. ET, 0.68

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.643 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.356 million
TBS, 11 p.m.-midnight, "Conan," 0.871 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.059 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.452 million viewers





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