[04/16/14 - 08:16 AM]
Cartoon Network Viewers Charmed by "Clarence"
Cartoon Network spins the numbers for Monday, April 14.

[via press release from Cartoon Network]

Cartoon Network Viewers Charmed by "CLARENCE"

Original Animated Series "CLARENCE" Premieres Monday Night As Cartoon Network's Most-Watched Series Premiere to Date in 2014

"CLARENCE" #1 in its Time Period Among All Kids/Boys 2-11, 6-11 & 9-14, Beating Competition by Double & Triple Digits

Following recent successful premieres of such Cartoon Network Studios' productions Steven Universe (Nov. 4, 2013) and Uncle Grandpa (Sept. 2, 2013), Clarence, Cartoon Network's newest original animated comedy series premiered Monday, April 14, as the network's most-watched series premiere to date in 2014 across all targeted kid and boy demos, according to preliminary data from Nielsen Media Research. The network's latest addition to its top-rated Monday night line-up of original animated comedies also ranked #1 in its 7 p.m. time period among all cable and broadcast television networks for kids 2-11, 6-11 & 9-14 and boys 2-11, 6-11 & 9-14, out-performing all kid-targeted competition by double and triple digits. Compared to the same time period last year, Clarence earned across-the-board ratings and delivery growth ranging between 25% and 66%, as well as significant ratings/delivery gains over the previous four weeks' average, ranging between 64% and 89%. Overall, Clarence attracted nearly 2.3 million viewers 2+, representing a 25% increase vs. last year's time period.

Highlights of Clarence's series premiere performance, compared to the same 2013 time period, include the following:

· Kids 2-11 delivery (1,199,000) increased by 39%, and ratings (3.0) by 36%

· Kids 6-11 delivery (924,000) increased by 56%, and ratings (3.9) also by 56%

· Kids 9-14 delivery (716,000) increased by 25%, and ratings (3.0) also by 25%

· Boys 2-11 delivery (824,000) increased by 38%, and ratings (4.1) also by 37%

· Boys 6-11 delivery (683,000) increased by 66%, and ratings (5.6) by 65%

· Boy 9-14 delivery (515,000) increased by 39%, and ratings (4.2) by 35%

Clarence (voiced by series creator Skyler Page,) is an optimistic, spirited, lovable boy who sees the best in all things and wants to try everything. Because everything is amazing! Celebrate the best of childhood: epic dirt fights, awkward crushes, trampoline combat, sleepover pranks and secret tree forts all through the eyes of Clarence. From first-time series creator Skyler Page, Clarence was conceived as part of Cartoon Network Studios' thriving and prolific shorts development program which also created the network's hit animated series Steven Universe, Uncle Grandpa and the Emmy(R)-winning Regular Show. Nelson Boles serves as creative director for Clarence.

Cartoon Network's Monday Night line-up (6-8 p.m.) of Emmy award-winning original animated comedies regularly ranks #1 among all television networks for delivery of targeted boys 2-11, 6-11 & 9-14.

Cartoon Network (CartoonNetwork.com) is regularly the #1 U.S. television network in primetime among boys 6-11 & 9-14. Currently seen in 99 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [april 2014]  


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