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[05/06/14 - 12:05 PM]
Disney Channel Is TV's #1 Total Day Network for the 151st-Straight Week in Tweens and for the 150th Time in the Prior 151 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 28-May 4.
[via press release from Disney Channel]

Ratings Highlights April 28-May 4, 2014 - Final National Ratings

Disney Channel Is TV's #1 Total Day Network for the 151st-Straight Week in Tweens and for the 150th Time in the Prior 151 Weeks in Kids 6-11; Sunday's "I Didn't Do It" and "Liv and Maddie" are the Top 2 TV Telecasts in Tweens

24-Hour Disney Junior channel Is TV's #1 Preschool-Dedicated Network for the 57th-Straight Week in Total Viewers and Kids 2-5

Disney Channel: Total Day and Prime Highlights

For the week of April 28, 2014, Disney Channel ranked as TV's #1 Total Day network for the 151st-consecutive week among Tweens 9-14 (365,000/1.5 rating) and for the 150th time in the previous 151 weeks in Kids 6-11 (409,000/1.7 rating) - dates back to week of 6/13/11.

· Disney Channel defeated Nickelodeon by 14% in Kids 6-11 (409,000 vs. 358,000) and by 44% in Tweens 9-14 (365,000 vs. 253,000).

In Prime, Disney Channel stood as cable TV's #1 network for the 467th-consecutive week among Kids 6-11 (624,000/2.6 rating - 8+ years) and 204th-straight week among Tweens 9-14 (559,000/2.3 rating - 3+ years).

· Disney Channel aired the Top 6 TV telecasts in Tweens:

24-Hour Disney Junior channel

24-hour Disney Junior channel, now in its second year as a publicly-measured Nielsen network, ranked as TV's #1 preschool-devoted Total Day network for the 57th-consecutive week among Total Viewers (367,000), Kids 2-5 (177,000/1.1 rating) and Boys 2-5 (87,000/1.1 rating) - each week since 4/1/13 - for the 39th time in the previous 40 weeks in Girls 2-5 (90,000/1.2 rating) and 42nd in Women 18-49 (72,000).

· For the week, Disney Junior channel ratings surpassed Nick Jr. for the 57th-straight week in Kids 2-5 (+5% - 177,000 vs. 168,000) and Boys 2-5 (+6% - 87,000 vs. 82,000), 42nd in Women 18-49 (+13% - 72,000 vs. 64,000) and for the 56th time in the previous 57 weeks in Total Viewers (+4% - 367,000 vs. 354,000 - Nick Jr. tied for #1 during week of 6/3/13).

· For the week, Disney Junior channel exceeded Sprout by solid triple-digit margins for the 57th-straight week among Total Viewers (+176% - 367,000 vs. 133,000), Kids 2-5 (+200% - 177,000 vs. 59,000), Girls 2-5 (+200% - 90,000 vs. 30,000) and Boys 2-5 (+200% - 87,000 vs. 29,000) and by at least double digits for 57th-straight week in Women 18-49 (+167% - 72,000 vs. 27,000).

Source: NTI, U.S. ratings. Week of 4/28/14-5/4/14, Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.





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· I DIDN'T DO IT (DISNEY)
· LIV & MADDIE (DISNEY)




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