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[05/10/14 - 08:50 AM]
"Grimm" Equals Last Week's Rating in Adults 18-49, Its Highest Since April 4
NBC spins the numbers for Friday, May 9.

[via press release from NBC]

Friday Primetime Results:

· "Dateline NBC" (1.2/5 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) grew +9% week to week in adults 18-49 (1.2 vs. 1.1) to win the time period among the Big 4. It's a three-week high, the top Friday "Dateline" since a special 9 p.m. edition on April 18 (1.2) and equal to the show's highest Friday rating since March 28 (1.5). In adults 25-54, "Dateline" also won the hour among ABC, CBS, NBC and Fox, with a +6% again over last week's 1.6 rating. It's the top Friday "Dateline" in 25-54 since the special 9 p.m. edition on April 18 (1.7) and equals the high since March 28 (2.0).

· "Dateline" reported NBC's highest 18-49 and 25-54 ratings in the Friday 8-9 p.m. ET hour in six weeks (since March 28).

· "Grimm" (1.3/4 in 18-49, 4.8 million viewers overall from 9-10:01 p.m. ET) equaled last week's 1.3 rating in adults 18-49, its highest since April 4. In the time period, "Grimm" tied for the top scripted program on the Big 4 in adults 18-49 and was the top scripted program on those nets in adult 18-34. L+7 Time -Shifting: "Grimm" originals are growing this season by +82% from its L+SD result to L+7 in 18-49 rating (to a 2.60 from a 1.43) and increasing by 2.9 million persons in total viewers (8.3 million vs. 5.4 million).

· "Hannibal" (0.8/3 in 18-49, 2.1 million viewers overall from 10:01-11 p.m. ET) retained 89% of last week's rating in 18-49 (0.8 vs. 0.9) and retained 93% of last week's result in total viewers (2.124 million vs. 2.283 million), pending updates. L+7 Time -Shifting: "Hannibal" first-runs are increasing this season by +72% from its L+SD result to L+7 in 18-49 rating (to a 1.48 from a 0.86) and increasing by more than 1.2 million persons in total viewers (3.9 million vs. 2.7 million).

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/5; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/3 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.1/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [may 2014]  
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· DATELINE NBC (NBC)
· GRIMM (NBC)
· HANNIBAL (NBC)





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