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FOX SPORTS 1 THUNDERS TO BIG VIEWERSHIP WEEKEND
NASCAR, MLB Open 10 DAYS OF THUNDER
With Strong Audience Numbers - More to Come
New York -- FOX Sports 1 opened its 10 DAYS OF THUNDER programming block with strong performances from NASCAR and MLB last weekend, delivering the channel its second most-watched day and its second most-watched program since launch. America's new sports network averaged 745,000 viewers from 6:00 AM ET to 6:00 PM ET on Saturday (5/17), headlined by live coverage of the NASCAR SPRINT ALL-STAR RACE averaging 3,482,000 viewers, according to Nielsen.
The NASCAR SPRINT ALL-STAR RACE was also the most-watched sports event, and in fact, the most watched ad-supported cable telecast, of the weekend, with viewership peaking at 4,027,000 between 10:30-10:45 PM ET. Preceding the race, All-Star Race Qualifying scored 2,014,000 viewers, almost tripling last year's average of 690,000.
The post-race edition of FOX SPORTS LIVE, FOX Sports 1's flagship news, highlights and analysis program, set a new audience record, garnering 2,584,000 viewers, surpassing the previous mark of 2,272,000 recorded on Feb. 20, 2014.
Earlier in the day the Pittsburgh Pirates-New York Yankees contest posted 481,000 viewers making it FOX Sports 1's most-watched non-exclusive MLB game to-date.
Opening 10 DAYS OF THUNDER on Friday (5/16) with 12 consecutive hours live from Charlotte Motor Speedway, FOX Sports 1 was the most-watched network among ad-supported cable sports networks from 7:00-11:00 PM ET, averaging 1,076,000 viewers. Running on Friday night for the first time, the NASCAR ALL-STAR SHOWDOWN, the last-chance qualifier for the All-Star event, scored 1,217,000 viewers.
Following the Showdown, the NASCAR CAMPING WORLD TRUCK SERIES race from Charlotte posted 1,078,000 viewers, +7% from last year's 1,007,000, with the Trucks pre-race show, NCWTS SETUP, grabbing 715,000 viewers, a +15% increase from 2013.
10 DAYS OF THUNDER programming continues through the week, highlighted by NASCAR HALL OF FAME VOTE DAY on Wednesday, May 21 (4:00 PM ET); the premiere of 100,000 CAMERAS: NASCAR SPRINT ALL-STAR RACE on Thursday, May 22 (9:30 PM ET); a MLB match-up between the Texas Rangers and Detroit Tigers on Saturday, May 24 (3:30 PM ET) followed by the premiere of BACK OF THE SHOP (7:00 PM) on FOX Sports 1 and BASEBALL NIGHT IN AMERICA (7:00 PM ET) on FOX; the BIG EAST COLLEGE BASEBALL CHAMPIONSHIP (1:00 PM ET) and BIG 12 COLLEGE BASEBALL CHAMPIONSHIP (5:30 PM ET) on Sunday, May 25; and the NASCAR Sprint Cup Series' COCA-COLA 600 on FOX on Sunday, May 25 (6:00 PM ET).
On Memorial Day, FOX Sports 1 offers a menu of programming honoring the U.S. Military, highlighted by the premiere of B.R.C. 2014: BEST RANGER on Monday, May 26 (8:00 PM ET) and GOLDEN BOY LIVE! boxing from Ft. Bliss on Monday, May 26 (9:00 PM ET).
- FOX Sports 1 -
About FOX Sports 1
FOX Sports 1 is America's new national multi-sport channel that launched on August 17 in approximately 90 million homes and boasts nearly 5,000 hours of live event, news and original programming annually. The channel has several pillar sports: college basketball and football, MLB (in 2014), NASCAR, NFL (ancillary programs), international soccer, UFC and Golden Boy boxing, and adds USGA events, including the U.S. Open, and FIFA Women's World Cup in 2015. FOX SPORTS LIVE is FOX Sports 1's flagship 24/7 news, opinion and highlights program, providing around the clock coverage through regularly scheduled programs, hourly updates and an information rich ticker. Original programs include: NASCAR RACE HUB; AMERICA'S PREGAME; MLB WHIPAROUND and the groundbreaking BEING: documentary franchise. FOX Sports GO, a new authenticated mobile sports experience for iPhone, iPad, Android devices and the web, serves as the channel's digital extension. The app offers more than 1,100 live games and events from cross FOX Sports, FOX Sports 1, FOX Sports 2 and FOX Sports' 22 regional sports networks, as well as scores, highlights, news, stats and analysis. For more information visit www.FOXSports.com/FOXSports1.
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