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[07/08/14 - 08:34 AM]
ABC's "The Bachelorette" Is Up to Best-Since-Premiere Numbers and Wins Its 2-Hour Time Slot
ABC spins the numbers for Monday, July 7.
[via press release from ABC]

ABC's "The Bachelorette" Is Up to Best-Since-Premiere Numbers and Wins Its 2-Hour Time Slot

ABC Monday Prime (8-11pm - 5.8 million and 1.5/5 in AD18-49): ABC took second place on Monday in Total Viewers (5.8 million) and Adults 18-49 (1.5/5-tie), while winning the night among Adults 18-34 and key Women (W18-34/W18-49/W25-54). ABC's The Bachelorette was Monday's #1 TV show in Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

· ABC was up week to week in both Total Viewers and Adults 18-49 to deliver 5-week highs - since 6/2/14.

The Bachelorette (8-10pm - 6.8 million and 1.8/6 in AD18-49): From 8-10pm, The Bachelorette finished #1 in its 2-hour time period among Total Viewers (6.8 million), Adults 18-49 (1.8/6), Adults 18-34 and all key Women, making ABC the most-watched network in the slot for its 6th straight telecast.

· The Bachelorette built for the 2nd straight week in Total Viewers (+5%) and Adults 18-49 (+13%), marking its most-watched telecast since its season premiere 7 weeks ago - since 5/19/14. In addition, the show equaled a best-since-premiere rating in Adults 18-49.

Mistresses (10-11pm - 3.7 million and 0.9/3 in AD18-49): During the 10pm hour, ABC's Mistresses beat CBS' Under the Dome for the first time ever among Women 18-34 (+9%).

Quick Take for Monday, July 7, 2014 (Fast Affiliate Live +Same Day Ratings)

ABC Delivers 5-Week Monday Highs in Total Viewers and Adults 18-49

ABC's "The Bachelorette" Builds for the 2nd Straight Week to Post Best-Since-Premiere Performance in Overall Viewers and Young Adults

ABC's "Mistresses" Beats CBS' "Under the Dome" In Women 18-34 for the First Time Ever

ABC Monday Prime (8:00-11:00 p.m. - 5.8 million and 1.5/5 in AD18-49):

ABC took second place on Monday in Total Viewers (5.8 million) and Adults 18-49 (1.5/5-tie), while winning the night among Adults 18-34 and key Women (W18-34/W18-49/W25-54). ABC's The Bachelorette was Monday's No. 1 TV show in Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

· ABC was up week to week in both Total Viewers and Adults 18-49 to deliver 5-week highs - since 6/2/14.

"The Bachelorette" (8:00-10:00 p.m. - 6.8 million and 1.8/6 in AD18-49):

From 8:00-10:00 p.m., "The Bachelorette" finished No. 1 in its 2-hour time period among Total Viewers (6.8 million), Adults 18-49 (1.8/6), Adults 18-34 and all key Women, making ABC the most-watched network in the slot for its 6th straight telecast.

· "The Bachelorette" built for the 2nd consecutive week in Total Viewers (+5%) and Adults 18-49 (+13%), marking its most-watched telecast since its season premiere 7 weeks ago - since 5/19/14. In addition, the show equaled a best-since-premiere rating in Adults 18-49.

· "The Bachelorette" was the No. 1 most-social broadcast series (89,919 tweets) on Monday night for the 4th straight week.

"Mistresses" (10:00-11:00 p.m. - 3.7 million and 0.9/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "Mistresses" beat CBS' "Under the Dome" for the first time ever among Women 18-34 (+9% - 1.2/4 vs. 1.1/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/7/14. Nielsen Socialguide 7/7/14, Total Tweets +/- 3hrs during telecast.





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· BACHELORETTE, THE (ABC)
· MISTRESSES (ABC)
· UNDER THE DOME (CBS)




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