Primetime Rating Report for the Week of August 25, 2014
(Based on National Live + Same Day Program Ratings)
ABC Airs 5 of the Week's Top 20 Shows in Adults 18-49 And Equals its 2nd-Highest-Rated Week Since Early June
"Bachelor in Paradise" Holds Steady Week to Week Opposite
"Emmys" on NBC, While Posting Gains in Women 18-34
Night 2 of ABC's "Bachelor in Paradise" 2-Night Event on Tuesday
Hits Series Highs in Adults 18-34 and Women 18-34
Coming Off its 5th Straight Emmy for Best Comedy, ABC's "Modern Family"
Encores Outdeliver Originals of CBS' "Extant" and Fox's "SYTYCD"
ABC's "Motive" Closer is Up for the 2nd Straight Week in Adults 18-49
To Match its Top Rating Since Mid-June and Builds Over its Year-Ago Finale
"20/20" Gains Viewers and Key Adults with its Biggest Audience in 3 Weeks
ABC's "Saturday Night Football" Opener Wins the Night and
Dominates Fox's College Football Coverage in Viewers and Young Adults
Week No. 49
During the week of August 25, 2014, ABC delivered 5 of the Top 20 TV programs in Adults 18-49: "Saturday Night Football" - No. 8, "Modern Family-WED 9:31PM" - No. 12, "Bachelor in Paradise-8/26" and "Modern Family" tied at No. 14 and "Bachelor in Paradise" - No. 18.
· The Network was up 11% week to week in Adults 18-49 (1.0/4 vs. 0.9/3), equaling its 2nd highest rating since early June - since w/o 6/9/14.
Monday
"Bachelor in Paradise" (8:00-10:01 p.m. - 4.8 million and 1.3/4 in AD18-49):
Airing opposite the "66th Primetime Emmy Awards" on NBC, ABC's "Bachelor in Paradise" held steady from the previous week in Adults 18-49 (1.3/4), while posting week-to-week gains in Women 18-34 (+7% - 1.6/5 vs. 1.5/5).
· ABC's "Bachelor in Paradise" was the No. 1 most social broadcast series Monday night with 18,180 tweets.
"Mistresses" (10:01-11:00 p.m. - 3.2 million and 0.9/3 in AD18-49):
From 10:01-11:00 p.m., ABC's "Mistresses" was up week to week by 13% in Adults 18-49 (0.9/3 vs. 0.8/2) and by 20% in Adults 18-34 (0.6/2 vs. 0.5/2). During the final hour of primetime, "Mistresses" beat CBS' "Under the Dome" in Women 18-34 (+11% - 1.0/3 vs. 0.9/3) for the 2nd time in the last 3 weeks.
Tuesday
"Bachelor in Paradise-SP-8/26" (8:00-10:00 p.m. - 5.1 million and 1.4/5 in AD18-49):
Night 2 of ABC's "Bachelor in Paradise" 2-night event saw increases from the previous night in both Total Viewers (+6% - 5.1 million vs. 4.8 million) and Adults 18-49 (+8% - 1.4/5 vs. 1.3/4). In addition, "Bachelor in Paradise" also grew in Adults 18-34 (+20% - 1.2/5 vs. 1.0/4) and Women 18-34 (+13% - 1.8/7 vs. 1.6/5) to hit series highs in both measures.
· "Bachelor in Paradise" ranked No. 1 in its 2-hour time slot in Women 18-34 (1.8/7) and Women 18-49 (2.0/6-tie).
Wednesday
"Modern Family" (9:00-10:00 p.m. - 4.6 million and 1.5/5 in AD18-49):
In the 9 o'clock hour, back-to-back encore episodes of ABC's "Modern Family" ranked a strong second among Adults 18-49 (1.5/5), beating originals of CBS' "Extant" (1.1/4) and Fox's "So You Think You Can Dance" (1.1/4) by 36% each.
· Fresh off its 5th consecutive Emmy win for Outstanding Comedy Series, "Modern Family" scored its 2nd-highest repeat number this summer among Adults 18-49 with its 9:30 p.m. telecast (1.5/5) and tied its 3rd-best with its 9:00 p.m. telecast (1.4/5).
"Motive" (10:00-11:00 p.m. - 3.8 million and 0.9/3 in AD18-49):
In the 10 o'clock hour, ABC's season finale of "Motive" was up for the 2nd week in a row in Adults 18-49 (+13% - 0.9/3 vs. 0.8/3) to equal a 10-week high - since 6/18/14. Among Adults 18-49 from 10:00-11:00 p.m., "Motive" nearly tied the second hour of CBS' "Extant" (pacing within 1-tenth of a rating point and tied in audience share - 0.9/3 vs. 1.0/3) and beat NBC's "America's Got Talent"-led "Taxi Brooklyn" by 29% (0.9/3 vs. 0.7/2).
· "Motive" topped its last season's finale (0.8/3 on 8/29/13) by 13% in Adults 18-49.
Friday
"Shark Tank-R" (9:00-10:01 p.m. - 4.0 million and 1.0/4 in AD18-49):
ABC's encore "Shark Tank" was Friday's No. 1 program among Adults 18-49 (1.0/4) on the major networks.
"20/20" (10:01-11:00 p.m. - 4.0 million and 0.9/3 in AD18-49):
ABC's "20/20" grew week to week by 8% in Total Viewers (4.0 million vs. 3.7 million) to attract its biggest overall audience in 3 weeks (since 8/8/14) and posted gains in both Adults 18-49 (+29% - 0.9/3 vs. 0.7/3) and Adults 25-54 (+9% - 1.2/4 vs. 1.1/3).
Saturday
ABC's 9th season premiere of "Saturday Night Football" (Florida St vs. Oklahoma St) made the Net the most-watched network on Saturday evening, dominating Fox with its college football premiere game (from 8:00-10:00 p.m.) in both Total Viewers (5.6 million vs. 1.3 million) and Adults 18-49 (1.7/7 vs. 0.4/2). ABC won Saturday night for the 2nd week in a row in Total Viewers and beat the other major networks combined (CBS, NBC, and Fox) by 6% in Adults 18-49 (1.7/7 vs. 1.6/7). Airing from 8:07-11:53 p.m., ABC's college football game was the night's No. 1 TV show with viewers (6.0 million) and young adults (1.9/8).
WEEK NO. 49: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 1.3 No.1 NBC 5,840,000
No.2 ABC 1.0 No.2 CBS 5,260,000
No.2 CBS 1.0 No.3 ABC 3,970,000
No.4 FOX 0.8 No.4 FOX 2,260,000
No.5 CW 0.3 No.5 CW 830,000
Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 08/25/14.
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