NICKELODEON IS WEEK'S TOP BASIC CABLE NET WITH KIDS

TeenNick and Nicktoons Post Gains with Core Audiences

NEW YORK - September 9, 2014 - Nickelodeon closed the first week of September (9/1/14-9/7/14) as basic cable's number-one network in total day with Kids 2-11 (2.2/676K). Additionally, TeenNick scored double-digit increases in delivery for the week with Teens 12-17 (0.3/48K, +12% versus year ago impressions) and averaged 163K total viewers (+9%). Nicktoons also posted gains, scoring a 0.5/62K (+25%) with Kids 6-11, a 0.7/48K (+40%) with Boys 6-11 and 186K with P2+ (+11%).

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).