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Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)
Here are the highlights of the 19 ad-sustained programs that aired in primetime on the broadcast networks last night (10/5/14):
[EDITOR'S NOTE: Due to NFL coverage, Fast Nationals for CBS from 7-7:30p and NBC for the night are approximate.]
NBC (14.966 million viewers, #1; adults 18-49: 5.5, #1) continued its demo win streak on Sunday with its mix of "Football Night in America #1" (6.186 million viewers, #10; adults 18-49: 1.8, #T9), "Football Night in America #2" (9.987 million viewers, #7; adults 18-49: 3.6, #4), "Football Night in America #3" (13.033 million viewers, #4; adults 18-49: 4.7, #3) and "Sunday Night Football" (18.104 million viewers, #1; adults 18-49: 6.9, #1).
CBS (12.336 million viewers, #2; adults 18-49: 2.2, #2) then claimed a distant second place with its combination of "NFL Overrun" (16.683 million viewers, #2; adults 18-49: 5.0, #2), "60 Minutes" (14.278 million viewers, #3; adults 18-49: 2.5, #6), "Madam Secretary" (12.176 million viewers, #5; adults 18-49: 1.7, #11), "The Good Wife" (10.504 million viewers, #6; adults 18-49: 1.4, #T14) and "CSI: Crime Scene Investigation" (8.088 million viewers, #9; adults 18-49: 1.2, #17).
Next up was ABC (5.734 million viewers, #3; adults 18-49: 1.7, #3) with an encore of "Once Upon a Time" (3.290 million viewers, #17; adults 18-49: 0.8, #19) followed by week two of "Once Upon a Time" (8.600 million viewers, #8; adults 18-49: 3.1, #5), "Resurrection" (6.153 million viewers, #11; adults 18-49: 1.8, #T9) and "Revenge" (4.893 million viewers, #12; adults 18-49: 1.3, #16).
And finally, FOX (3.488 million viewers, #4; adults 18-49: 1.6, #4) closed out the evening with a repeat "The Simpsons" (4.123 million viewers, #14; adults 18-49: 1.5, #13) alongside its full Sunday lineup of "Bob's Burgers" (3.158 million viewers, #18; adults 18-49: 1.4, #T14), "The Simpsons" (4.320 million viewers, #13; adults 18-49: 2.0, #7), "Brooklyn Nine-Nine" (3.305 million viewers, #16; adults 18-49: 1.6, #12), "Family Guy" (3.678 million viewers, #15; adults 18-49: 1.9, #8) and the premiere of "Mulaney" (2.342 million viewers, #19; adults 18-49: 1.0, #18).
Week-to-week changes (adults 18-49):
+127.27% - 60 Minutes
+33.33% - Football Night in America #2
+21.43% - Madam Secretary
+7.69% - The Good Wife
-7.14% - Revenge
-8.82% - Once Upon a Time
-9.21% - Sunday Night Football
-10.00% - Football Night in America #1
-14.29% - CSI: Crime Scene Investigation
-17.54% - Football Night in America #3
-18.18% - Resurrection
-38.46% - Brooklyn Nine-Nine
-48.72% - The Simpsons
-55.81% - Family Guy
Year-to-year changes (adults 18-49):
+24.00% - Once Upon a Time
+21.05% - Sunday Night Football
+18.18% - Revenge (vs. Betrayal)
0.00% - Football Night in America #2
-4.08% - Football Night in America #3
-5.26% - Resurrection (vs. Revenge)
-14.29% - Football Night in America #1
-15.79% - Brooklyn Nine-Nine (vs. Bob's Burgers)
-22.22% - Bob's Burgers (vs. The Simpsons (Repeat))
-24.00% - Family Guy
-26.32% - The Good Wife
-29.41% - CSI: Crime Scene Investigation (vs. The Mentalist)
-31.03% - The Simpsons
-32.00% - Madam Secretary (vs. The Amazing Race)
-52.38% - Mulaney (vs. American Dad)
-53.70% - 60 Minutes
Here are the highlights of the 19 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/6/13):
[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX (from 7-7:30p), CBS, and NBC are approximate. On CBS, the NFL overrun aired until approximately 7:44p.]
NBC (12.608 million viewers, #2; adults 18-49: 4.9, #1) continued its demo reign on Sunday with its usual mix of "Football Night in America #1" (6.433 million viewers, #11; adults 18-49: 2.1, #T10), "Football Night in America #2" (9.883 million viewers, #6; adults 18-49: 3.6, #5), "Football Night in America #3" (12.783 million viewers, #4; adults 18-49: 4.9, #4) and "Sunday Night Football" (14.353 million viewers, #3; adults 18-49: 5.7, #2).
The silver then went to CBS (15.156 million viewers, #1; adults 18-49: 3.8, #2) with its "NFL Overrun" (29.016 million viewers, #1; adults 18-49: 9.4, #1) powered lineup of "60 Minutes" (20.890 million viewers, #2; adults 18-49: 5.4, #3), "The Amazing Race 23" (11.122 million viewers, #5; adults 18-49: 2.5, #T7), "The Good Wife" (9.583 million viewers, #7; adults 18-49: 1.9, #T12) and "The Mentalist" (9.046 million viewers, #8; adults 18-49: 1.7, #16).
Next up was FOX (4.597 million viewers, #4; adults 18-49: 2.1, #3) with its own "NFL Overrun" (3.186 million viewers, #18; adults 18-49: 1.2, #17) followed by a repeat of "The Simpsons" (4.240 million viewers, #15; adults 18-49: 1.8, #15) and originals from "The Simpsons" (6.313 million viewers, #12; adults 18-49: 2.9, #6), "Bob's Burgers" (4.222 million viewers, #16; adults 18-49: 1.9, #T12), "Family Guy" (5.207 million viewers, #13; adults 18-49: 2.5, #T7) and "American Dad" (4.416 million viewers, #14; adults 18-49: 2.1, #T10).
And finally, a repeat of "Once Upon a Time" (2.875 million viewers, #19; adults 18-49: 0.6, #19) led into new episodes of "Once Upon a Time" (7.658 million viewers, #9; adults 18-49: 2.5, #T7), "Revenge" (6.693 million viewers, #10; adults 18-49: 1.9, #T12) - marking its series low for fall originals - and "Betrayal" (3.965 million viewers, #17; adults 18-49: 1.1, #18) on ABC (5.298 million viewers, #3; adults 18-49: 1.5, #4).
Week-to-week changes (adults 18-49):
+260.00% - 60 Minutes
+26.67% - The Good Wife
+25.00% - The Amazing Race 23
+6.25% - The Mentalist
+5.88% - Football Night in America #2
+3.57% - The Simpsons
0.00% - Football Night in America #1
0.00% - American Dad
-3.85% - Once Upon a Time
-3.85% - Family Guy
-7.55% - Football Night in America #3
-9.52% - Bob's Burgers
-14.93% - Sunday Night Football
-20.83% - Revenge
-26.67% - Betrayal
Year-to-year changes (adults 18-49):
+42.11% - 60 Minutes
+11.76% - The Good Wife
+6.25% - The Mentalist
0.00% - The Amazing Race 23
0.00% - Football Night in America #1
-6.45% - The Simpsons
-8.06% - Sunday Night Football
-9.26% - Football Night in America #3
-10.00% - Football Night in America #2
-17.39% - Bob's Burgers
-19.23% - American Dad
-24.24% - Once Upon a Time
-26.47% - Family Guy
-26.92% - Revenge
-35.29% - Betrayal (vs. 666 Park Avenue)
Source: Nielsen Media Research
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