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[10/07/14 - 08:29 AM]
"Dancing with the Stars" Posts Week-to-Weeks Gains across All Key Women Demos
ABC spins the numbers for Monday, October 6.
[via press release from ABC]

ABC's Dancing Nearly Ties The Voice in Viewers and Castle Beats NCIS: LA for 2nd Straight Week

Monday Night (10/6/14) - ABC Total Viewer and Adult 18-49 Projections

DWTS: Live + 3 = 13.9 million/2.1 rating and Live + 7 = 14.3 million/2.1 rating

Castle: Live + 3 = 14.2 million/2.7 rating and Live + 7 = 15.5 million/2.9 rating

Fast Affiliate Live + Same Day Results:

Dancing With the Stars (8-10pm - 12.2 million and 1.8/5 in AD18-49): From 8-10pm, ABC's Dancing ran in a virtual tie with NBC's The Voice in Total Viewers (12.2 million vs. 12.3 million). Building from its first to second hour (+12%), Dancing outdelivered Fox's Sleepy Hollow from 9-10pm for the 3rd week in a row in Adults 18-49 (+12% - 1.9/5 vs. 1.7/5). Dancing remained even with its week-ago telecast in Adults 18-49 and was up across all key Women: W18-34 +6%, W18-49 +4% and W25-54 +3%.

Castle (10-11pm - 9.7 million and 1.9/5 in AD18-49): In the 10pm hour, ABC's Castle beat out CBS' NCIS: LA for the 2nd straight week, leading by 1.1 million viewers (9.7 million vs. 8.6 million) and by 19% in Adults 18-49 (1.9/5 vs. 1.6/5).

· Castle held steady with its year-ago telecast in Adults 18-49 (1.9/5 on 10/7/13).

Quick Take for Monday, October 06, 2014 (Fast Affiliate Live + Same Day Ratings)

"Dancing with the Stars" Posts Week-to-Weeks Gains across All Key Women Demos

ABC's "Dancing with the Stars" Beats Fox's "Sleepy Hollow" at 9pm For the 3rd Week in a Row in Adults 18-49

At 10pm, ABC's "Castle" Leads CBS' "NCIS: LA" in Total Viewers and Adults 18-49

Monday (10/6/14) - ABC Total Viewer and Adult 18-49 Ratings/Projections

"DWTS:" Live + 3 = 13.9 million/2.1 rating and Live + 7 = 14.3 million/2.1 rating

"Castle:" Live + 3 = 14.2 million/2.7 rating and Live + 7 = 15.5 million/2.9 rating

"Dancing with the Stars" (8:00-10:00 p.m. - 12.2 million and 1.8/5 in AD18-49):

From 8:00-10:00 p.m., ABC's "Dancing" ran in a virtual tie with NBC's "The Voice" in Total Viewers (12.2 million vs. 12.3 million). Building from its first to second hour (+12%), "Dancing" outdelivered Fox's "Sleepy Hollow" from 9:00-10:00 p.m. for the 3rd week in a row in Adults 18-49 (+12% - 1.9/5 vs. 1.7/5). "Dancing" remained even with its week-ago telecast in Adults 18-49 and was up across all key Women: W18-34 (+6%), W18-49 (+4%) and W25-54 (+3%).

"Castle" (10:00-11:00 p.m. - 9.7 million and 1.9/5 in AD18-49):

In the 10:00 p.m. hour, ABC's "Castle" beat out CBS' "NCIS: LA" for the 2nd straight week, leading by 1.1 million viewers (9.7 million vs. 8.6 million) and by 19% in Adults 18-49 (1.9/5 vs. 1.6/5).

· "Castle" held steady with its year-ago telecast in Adults 18-49 (1.9/5 on 10/7/13).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/6/14.





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· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· NCIS: LOS ANGELES (CBS)
· SLEEPY HOLLOW (FOX)
· VOICE, THE (NBC)




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