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[10/13/14 - 11:38 AM]
CBS Grows +2% in Premiere Week Versus Last Year with Live + 7-Day Playback Added; Even in Key Demos
CBS further spins the numbers for the week of September 22-28.

[via press release from CBS]

CBS GROWS +2% IN PREMIERE WEEK VERSUS LAST YEAR WITH LIVE + 7-DAY PLAYBACK ADDED; EVEN IN KEY DEMOS

CBS's Live Plus Same Day Averages Increase +21% in Viewers, +29% in Adults 18-49 and +28% in Adults 25-54 with 7-Day Lift

"NCIS: New Orleans" Is the Most-Watched New Show During Premiere Week, With 21.08 Million Viewers

"The Big Bang Theory" and Freshman Drama "Scorpion" Add Well Over +5 Million Viewers with 7-Day Playback

"The Big Bang Theory," "NCIS" and Freshman "NCIS: New Orleans" All Notch More Than 21 Million Viewers

"Scorpion" Jumps to 19.2 Million Viewers and Adds +56% in Adults 18-49 to a 5.0 Rating

10 CBS Shows Post 7-Day Lifts of More Than 3 Million Viewers

CBS grew its audience +2% in premiere week versus last year with live + 7-day ratings playback added and was even in key demographics, according to Nielsen Live + 7-day ratings for premiere week. CBS is up +2% in viewers (13.25m from 12.98m) and even in adults 18-49 (3.1) and adults 25-54 (4.1).

With live + 7-day lift, CBS live plus same day ratings increased +21% in viewers (13.25m from 10.91m, +2.34m), +29% in adults 18-49 (3.1 from 2.4, +0.7) and +28% in adults 25-54 (4.1 from 3.2, +0.9).

Compared to last year's premiere week, CBS's new Monday lineup is up +66% in viewers, +39% in adults 18-49 and +53% in adults 25-54 with live + 7-day lift.

THE BIG BANG THEORY 2 (24.18m), THE BIG BANG THEORY (23.77m), NCIS (22.47m) and freshman drama NCIS: NEW ORLEANS (21.08m) all averaged more than 21 million viewers. NCIS: NEW ORLEANS was the most-watched new program during premiere week.

SCORPION (19.22m) finished in the top 10 with live + 7-day viewing included, and jumped +56% in adults 18-49 to a 5.0 rating.

Ten CBS shows posted lifts of more than 3 million viewers, including PERSON OF INTEREST, BLUE BLOODS, UNDER THE DOME, HAWAII FIVE-0 and CSI: CRIME SCENE INVESTIGATION.

CBS Broadcasts in the Top 15 in Viewer Lift

L+SD L+7 Lift % Change
3 THE BIG BANG THEORY 2 18.30m 24.18m +5.88m +32%
5 THE BIG BANG THEORY 18.08m 23.75m +5.67m +31%
6 SCORPION 13.90m 19.22m +5.32m +38%
8 PERSON OF INTEREST 10.71m 15.45m +4.74m +44%
9 NCIS 18.34m 22.47m +4.13m +23%
12 BLUE BLOODS 10.93m 14.66m +3.73m +34%
13 UNDER THE DOME 7.54m 11.27m +3.73m +49%
14 NCIS: NEW ORLEANS 17.37m 21.08m +3.71m +21%

CBS Broadcasts in the Top 20 In Adult 18-49 Lift

2 THE BIG BANG THEORY 2 5.4 8.0 +2.6 +48%
3 THE BIGBANG THEORY 5.5 7.9 +2.4 +44%
8 SCORPION 3.2 5.0 +1.8 +56%
15 NCIS 2.9 4.1 +1.2 +41%
19 PERSON OF INTEREST 1.8 2.9 +1.1 +61%
19 UNDER THE DOME 1.8 2.9 +1.1 +61%

Editor's Note: CBS's premiere week included four and a half hours of live unscripted programming ("Big Brother" finale and Thursday Night Football) which were not in premiere week a year ago. Live programming traditionally generates significantly lower DVR playback levels.





  [october 2014]  
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· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· BIG BROTHER (CBS)
· BLUE BLOODS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GOOD WIFE, THE (CBS)
· HAWAII FIVE-0 (CBS)
· MADAM SECRETARY (CBS)
· NCIS (CBS)
· NCIS: NEW ORLEANS (CBS)
· PERSON OF INTEREST (CBS)
· SCORPION (CBS)
· SURVIVOR (CBS)
· THURSDAY NIGHT FOOTBALL (FOX)
· UNDER THE DOME (CBS)





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