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[10/22/14 - 08:34 AM]
ABC's Tuesday Night Holds Steady Opposite the 2014 World Series Game 1
ABC spins the numbers for Tuesday, October 21.

[via press release from ABC]

ABC's Tuesday Holds Steady Against the World Series - Selfie and Forever Build

Tuesday Night (10/21/14) - ABC Total Viewer and Adult 18-49 Projections

Selfie: Live + 3 = 5.1 million/1.4 rating and Live + 7 = 5.5 million/1.5 rating

Manhattan Love Story: Live + 3 = 3.6 million/0.9 rating and Live + 7 = 3.8 million/1.0 rating

SHIELD: Live + 3 = 6.4 million/2.2 rating and Live + 7 = 7.1 million/2.4 rating

Forever: Live + 3 = 7.1 million/1.7 rating and Live + 7 = 7.7 million/1.8 rating

Live + Same Day Fast Affiliate Results:

ABC Tuesday Prime (8-11pm - 4.1 million and 1.2/4 in AD18-49) Despite facing Game 1 of the 2014 World Series on Fox, ABC's Tuesday night held even week to week in Adults 18-49 (1.2/4).

Selfie/Manhattan Love Story (8-9pm - 3.2 million and 0.9/3 in AD18-49): At 8pm against the start of the game, ABC's Selfie grew week to week in Total Viewers (+12% - 3.8 million vs. 3.4 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3) to match best-since premiere numbers. Manhattan Love Story was on par with is week-ago viewer count (2.7 million vs. 2.9 million).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.3 million and 1.5/5 in AD18-49): More than doubling its lead-in (+114%) at 9pm against the World Series, NBC's The Voice-fueled comedies (Marry Me/About a Boy) and CBS' NCIS: New Orleans, ABC's Marvel's Agents of S.H.I.E.L.D. held steady with its week-ago Fast Affiliate Adult 18-49 number (1.5/4 vs. 1.6/5), which adjusted up in the Nationals (to a 1.7/5). S.H.I.E.L.D. was the #1 series in its hour among Men 18-34.

· In the most recent Live + 7 Day data, ABC's Marvel's Agents of S.H.I.E.L.D. shot up 76% to a 3.0 rating among Adults 18-49 to nearly tie CBS' NCIS: New Orleans (3.1 rating) in the Tuesday 9pm hour. In the L+SD ratings, S.H.I.E.L.D. trailed the NCIS-fueled CBS drama by 6-tenths of a rating point among young adults.

Forever (10-11pm - 4.8 million and 1.2/4 in AD18-49): During the 10 o'clock hour, ABC's Forever was up week to week by 9% in Adults 18-49 (1.2/4 vs. 1.1/3). Increasing its TV Playback gains in Week 2 of its Live + 7 Day ratings, Forever saw its Adult 18-49 rating spike +71% over L+SD - versus a +53% build in Week 1.

Quick Take for Tuesday, October 21, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's Tuesday Night Holds Steady Opposite the 2014 World Series Game 1

"Selfie" Builds in Viewers and Young Adults to Best-Since-Premiere Numbers

"S.H.I.E.L.D." Ranks No. 1 Against its Regular Competition with Men 18-34

Delivering Increasing TV Playback Gains, "Forever" is Up in Adults 18-49

Tuesday Night (10/21/14) - ABC Total Viewer and Adult 18-49 Projections

"Selfie": Live + 3 = 5.1 million/1.4 rating and Live + 7 = 5.5 million/1.5 rating

"Manhattan Love Story": Live + 3 = 3.6 million/0.9 rating and Live + 7 = 3.8 million/1.0 rating

"S.H.I.E.L.D.": Live + 3 = 6.4 million/2.2 rating and Live + 7 = 7.1 million/2.4 rating

"Forever": Live + 3 = 7.1 million/1.7 rating and Live + 7 = 7.7 million/1.8 rating

Fast Affiliate Live + Same Day Results:

ABC Tuesday Prime (8:00-11:00 p.m. - 4.1 million and 1.2/4 in AD18-49)

Despite facing Game 1 of the 2014 World Series on Fox, ABC's Tuesday night held even week to week in Adults 18-49 (1.2/4).

"Selfie"/"Manhattan Love Story" (8:00-9:00 p.m. - 3.2 million and 0.9/3 in AD18-49):

At 8:00 p.m. against the start of the game, ABC's "Selfie" grew week to week in Total Viewers (+12% - 3.8 million vs. 3.4 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3) to match best-since premiere numbers - since 9/30/14. At 8:30 p.m., "Manhattan Love Story" was on par with its week-ago viewer count (2.7 million vs. 2.9 million).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.3 million and 1.5/4 in AD18-49):

More than doubling its lead-in (+114%) at 9:00 p.m. against the World Series, NBC's "The Voice"-led comedies ("Marry Me"/"About a Boy") and CBS' "NCIS: New Orleans," ABC's "Marvel's Agents of S.H.I.E.L.D." held steady with its week-ago Fast Affiliate Adult 18-49 number (1.5/4 vs. 1.6/5), which adjusted up in the Nationals (to a 1.7/5). "S.H.I.E.L.D." was the No. 1 series in its hour among Men 18-34 (tie).

· In the most recent Live + 7 Day data, ABC's "S.H.I.E.L.D." shot up 76% to a 3.0 rating among Adults 18-49 to nearly tie CBS' "NCIS: New Orleans (3.1 rating) in the Tuesday 9:00 p.m. hour. In the L+SD ratings, "S.H.I.E.L.D." trailed the "NCIS"-fueled CBS drama by 6-tenths of a rating point among young adults.

"Forever" (10:00-11:00 p.m. - 4.8 million and 1.2/4 in AD18-49):

During the 10 o'clock hour, ABC's "Forever" was up week to week by 9% in Adults 18-49 (1.2/4 vs. 1.1/3).

· Increasing its TV Playback gains in Week 2 of its Live + 7 Day ratings, "Forever" spiked 71% in Adults 18-49 from L+SD - versus a +53% lift in Week 1.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/21/14.





  [october 2014]  
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M
T
W
T
F
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· ABOUT A BOY (NBC)
· FOREVER (ABC)
· MANHATTAN LOVE STORY (ABC)
· MARRY ME (NBC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NCIS: NEW ORLEANS (CBS)
· SELFIE (ABC)
· VOICE, THE (NBC)





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