[11/04/14 - 08:49 AM]
NBC Ranks #1 Monday Night Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Monday, November 3.

[via press release from NBC]

Monday Results (Note ABC carried NFL football in Indianapolis and CW carried the game in New York):

NBC ranked #1 Monday night among the Big 4 networks in adults 18-49 with:

· Wins in six of six primetime half-hours among the Big 4 in 18-49.

· A +63% advantage for the night among ABC, CBS, NBC and Fox (with a 3.1 vs. a 1.9 for CBS and Fox).

· The nightlong win in every key demo among the Big 4.

· "The Voice" (3.4/10 in 18-49, 11.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 in adults 18-49, as well as adults 25-54, adults 18-34 and all key adult-female demos.

· "The Voice" won its two-hour time period among ABC, CBS, NBC and Fox in every key demographic - adults, men and women 18-34, 18-49 and 25-54. From its first half-hour to its fourth, "The Voice" grew by 0.5 of a rating point or +16% in adults 18-49 (from a 3.1 to a 3.6).

· "The Blacklist" (2.4/7 in 18-49, 9.2 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in every key measure, topping CBS's "NCIS: LA" by a +60% advantage in adults 18-49 (with a 2.4 rating vs. a 1.5) and beating ABC's "CMA" special by an +85% margin (2.4 vs. 1.3).

· Note that "The Blacklist" added the most time-shifted viewers last week among Monday dramas on both a percentage basis and viewer basis in both 18-49 and total viewers going from these "live plus same day" ratings to "live plus three day." In "live plus seven day" results, "Blacklist" grows by +68% and 6.4 million viewers on average so far this season going from these L+SD numbers to L+7.

Live Plus Three Days:

· Last week's "Blacklist" grew by +61% in 18-49 (from a 2.51 to a 4.04 rating) and 4.9 million viewers overall (from 9.6 million to 14.5 million) going from L+SD to L+3.

· It was the #1 drama of the night:

· In L+3 18-49 rating

· In L+3 total viewers.

· In rating/viewer lift going from L+SD to L+3 in 18-49 and total viewers.

· In percentage lift in 18-49 and total viewers.

Live Plus Seven Days:

· So far this season, "Blacklist" is growing by +68% in 18-49 rating (from a 2.91 to a 4.88) and 6.4 million viewers (10.7 million to 17.1 million) going from L+SD to L+7.

· In week four of the season, "The Blacklist" delivered television's biggest increase in total viewers, adding 6.191 million persons going from L+SD to L+7 (9.8 million persons to 15.9 million).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Voice... 3.4... 4.1... 4.3
The Blacklist... 2.4... 4.0... 4.3

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Voice... 11.9 million... 13.7 million... 14.0 million
The Blacklist... 9.2 million... 14.0 million... 15.3 million

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [november 2014]  


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