[12/03/14 - 11:29 AM]
24-Hour Disney Junior Channel Hits All Time Monthly Highs in Total Viewers and Across Target Preschoolers
Disney Channel spins the numbers for the month of November.

[via press release from Disney Channel]

Ratings Highlights for November 2014 Final National Ratings

With Record Highs, 24-Hour Disney Junior channel Is TV's #1 Preschooler Total Day Network for the 20th-Consecutive Month in Total Viewers and Kids 2-5, Securing 3 of the Top 20 Cable TV Telecasts for the Second Month in a Row

24-Hour Disney Junior channel

During November 2014, 24-hour Disney Junior channel rose to record highs across target demos, ranking as TV's #1 Total Day preschooler-dedicated network for 20-consecutive months in Total Viewers (548,000), Kids 2-5 (267,000/1.7 rating) and Boys 2-5 (133,000/1.7 rating) - each month since reporting public ratings on April 1, 2013 - and for 16 months in a row in Girls 2-5 (134,000/1.8 rating). Among Women 18-49 (98,000), it was the channel's #2 month to-date, extending its #1 streak to 18-straight months.

For the 2nd-straight month, the channel secured 3 of the month's Top 20 telecasts across cable TV among Kids 2-5 with "Sofia the First" (#12 - 763,000/4.9 rating), "The Little Mermaid II" (#13 - 752,000/4.8 rating) and "Doc McStuffins" (#16 - 732,000/4.7 rating).

· Year-to-year, 24-hour Disney Junior channel was the only preschooler TV network to produce across the board year-to-year gains, including by 24% in Total Viewers (548,000 vs. 442,000) and by 25% in Kids 2-5 (267,000 vs. 214,000).

· The channel delivered the month's Top 5 series across preschooler networks in Kids 2-5, Boys 2-5 and Girls 2-5, and Top 3 in Total Viewers and Women 18-49.

· Disney Junior channel surpassed Nick Jr. by double to triple digits across the board: Total Viewers (+77% - 548,000 vs. 309,000), Kids 2-5 (+104% - 267,000 vs. 131,000), Girls 2-5 (+86% - 134,000 vs. 72,000), Boys 2-5 (+125% - 133,000 vs. 59,000) and Women 18-49 (+58% - 98,000 vs. 62,000).

· Disney Junior channel towered over Sprout by triple digits for the 20th-straight month among Total Viewers (+263% - 548,000 vs. 151,000), Kids 2-5 (+317% - 267,000 vs. 64,000), Girls 2-5 (+332% - 134,000 vs. 31,000), Boys 2-5 (+303% - 133,000 vs. 33,000) and Women 18-49 (+227% - 98,000 vs. 30,000).

Source: NTI, U.S. ratings. November 2014: 10/27/14-11/30/14 - most current; Total Day rank streaks include ties based on rating. Preschooler program ranks based on regularly-scheduled weekly series.

  [december 2014]  

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