NICKELODEON WINS NOVEMBER WITH KIDS FUELED BY HIT LIVE-ACTION SLATE
Henry Danger, Nicky, Ricky, Dicky & Dawn, The Thundermans
and The Haunted Hathaways Sweep with all Kid Demos for the Month
Santa Hunters TV Movie is Week's Top Telecast with Kids
NEW YORK - Dec. 3, 2014 - Nickelodeon marked its fourth consecutive month as the top basic cable network in total day, winning November with kids 2-11 (2.3/698K). Nick's performance was powered by its robust portfolio of best-in-class live-action shows.
With kids 2-11, the network swept the top three spots with Henry Danger (4.7/1.4M) leading the comedic trio, followed by Nicky, Ricky, Dicky & Dawn (4.4/1.3M) in second and The Thundermans (4.2/1.3M) in third. Also, The Haunted Hathaways gave the network the top four live-action series for the month with kids 2-11, coming in fourth place with a 3.7/1.1M average. With Kids k-11, Nick's live-action slate once again dominated, as Henry Danger (6.3/1.2M), Nicky, Ricky, Dicky & Dawn (6.0/1.1M), The Thundermans (5.9/1.1M) and The Haunted Hathaways (5.3/990K) netted the top four spots, respectively.
The net also scored basic cable's top two kids' programs with total viewers for November, with SpongeBob SquarePants landing the number-one spot (2.6M), followed by Henry Danger (2.4M).
Nickelodeon's niche nets also posted double-digit year over year gains for the month, with Nicktoons up +48% with kids 6-11 and TeenNick up +18% with its core teen 12-17 demo.
Additionally, Nickelodeon capped off the month of November with a weekly win (11/24/14-11/30/14), scoring the number-one spot on basic cable in total day with kids 2-11 (2.5/759K). The premiere of Santa Hunters (Friday, Nov. 28, 7:00 p.m. ET/PT), the network's brand-new original TV movie, was the week's number-one telecast with kids 2-11, averaging a 5.8/1.8M and drawing 3.0M total viewers.
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).