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[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[via press release from NBC]

Thursday Primetime Results (Fox carried NFL football in the Nashville market and CBS carried the game in Jacksonville):

NBC ranked #2 for the night in 18-49 and total viewers among the Big 4.

· "The Biggest Loser" (0.9/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) finished #2 in the time period in adults 18-49 and total viewers among the Big 4.

· L+3: The prior telecast of "The Biggest Loser" on Dec. 11 grew by +24% in 18-49 (from a 1.13 to a 1.40) and 726,000 viewers overall (from 4.3 million to 5.0 million) going from L+SD to L+3. L+7: This season, "The Biggest Loser" is increasing by an average +35% in 18-49 rating (from a 1.30 to a 1.76) and more than 1.0 million viewers overall (4.7 million to 5.7 million) going from L+SD to L+7.

· "The People Magazine Awards" (0.8/3 in 18-49, 3.7 million viewers overall from 9-11 p.m. ET) grew by +29% or 0.2 of a rating point from its first half-hour to its fourth (0.7 to 0.9) and by +12% in total viewers (3.4 million to 3.8 million).

· In its first hour from 9-10 p.m. ET, "The People Magazine Awards" tied for #2 among the Big 4 in adults 18-49 and in its second hour form 10-11 ranked #2 outright among ABC, CBS and NBC.

· "The People Magazine Awards" generated NBC's biggest audience in the slot, excluding "Peter Pan Live!" and NFL football, since Oct. 23.

· "The People Magazine Awards" outrated CBS's first-year telecast of the "Hollywood Film Awards" (0.5/2 in 18-49 from 8-10:08 p.m. on Friday, Nov. 14) by 0.3 of a point in 18-49.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Biggest Loser... 0.9... 1.2... 1.3

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Biggest Loser ... 3.8 million... 4.6 million... 4.8 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· BIGGEST LOSER, THE (NBC)
· PETER PAN LIVE! (NBC)





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