or


[01/06/15 - 06:41 AM]
Velocity Ends 2014 in the Driver's Seat with Double-Digit Increases Among Target Demos
Velocity spins the numbers for 2014 to date.

[via press release from Velocity]

VELOCITY ENDS 2014 IN THE DRIVER'S SEAT WITH DOUBLE-DIGIT INCREASES AMONG TARGET DEMOS

--Hit Series BITCHIN' RIDES, FANTOMWORKS, WHEELER DEALERS, OVERHAULIN', Help Drive Gains in 2014--

(Silver Spring, Md.) - Velocity, one of cable's fastest growing brands for men, earned double-digit ratings growth in primetime among key demos in 2014. The network rose an exceptional +33% in Men 18-34, +38% in Persons 18-34, +18% in Men 25-54 and +25% in Persons 25-54 in primetime delivery vs. 2013. Primetime ratings on the network also rose by double-digits vs. 2013 among key demos including Men 18-34 +29%, Persons 18-34 +20% and Persons 25-54 +18%. Velocity's double-digit growth was driven throughout the year by the success of the freshman series BITCHIN' RIDES, which became the highest delivering series in the network's history, and by returning programming including FANTOMWORKS, WHEELER DEALERS and OVERHAULIN'.

Velocity's Total Day ratings and delivery growth in 2014 and 4Q14 were also impressive with significant double-digit ratings gains among Persons and Men 25-54, Men 18-49, Persons and Men 18-34, Men 18+ and Persons 2+.

In 4Q14, among networks with fewer than 70 million households, Velocity was the #1 network for Men 25-54 in Primetime. Also in 4Q14, Velocity earned its highest-delivering quarter in network history for Households, Men 25-54, Men 18+ and Total Viewers P2+ in Primetime.

4Q2014 vs. 4Q2013 PRIME RATING
P25-54: +9%
M25-54: +13%
P18-34: +20%
M18-34: +29%

4Q2014 vs. 4Q2013 PRIME DELIVERY
HH: +13%
P25-54: +12%
M25-54: +12%
P18-49: +7%
M18-49: +10%
P18-34: +22%
M18-34: +33%
M18+: +12%
P2+: +13%

2014 vs. 2013 PRIME RATING
P25-54: +18%
M25-54: +6%
P18-49: +11%
P18-34: +20%
M18-34: +29%

2014 vs. 2013 PRIME DELIVERY
HH: +14%
P25-54: +25%
M25-54: +18%
P18-49: +20%
M18-49: +10%
P18-34: +38%
M18-34: +33%
M18+: +14%
P2+: +18%

4Q2014 vs. 4Q2013 TOTAL DAY RATING
HH: +18%
P25-54: +17%
M25-54: +38%
M18-49: +14%
P18-34: +33%
M18-34: +20%
M18+: +20%
P2+: +20%

4Q2014 vs. 4Q2013 TOTAL DAY DELIVERY
HH: +34%
P25-54: +32%
M25-54: +44%
P18-49: +24%
M18-49: +27%
P18-34: +18%
M18-34: +25%
M18+: +35%
P2+: +34%

2014 vs. 2013 TOTAL DAY RATING
P25-54: +17%
M25-54: +22%
P18-49: +20%
M18-49: +14%
P18-34: +33%
M18-34: +20%
M18+: +22%
P2+: +20%

2014 vs. 2013 TOTAL DAY DELIVERY
HH: +33%
P25-54: +34%
M25-54: +42%
P18-49: +29%
M18-49: +33%
P18-34: +30%
M18-34: +25%
M18+: +40%
P2+: +36%

*Prime rankings include DSNY and DSJR, but exclude NICK (Nov �13 and Nov '14), TOON (Nov '14), for tuning to less than <50% of available hours in Prime.

Source: Nielsen. Live+SD. Time-Period Data for rankings and dayparts, Program data for Program highlights.

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 60 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Communications, Inc.

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.





  [january 2015]  
S
M
T
W
T
F
S
    


· FANTOMWORKS (MOTORTREND)
· OVERHAULIN (MOTORTREND)
· WHEELER DEALERS (MOTORTREND)





most recent ratings | view all posts
[04/16/25 - 09:00 AM]
Paramount+'s Much-Anticipated "1923" Finale Explodes with 14 Million Global Viewers
The finale episode has become the most watched episode ever for the series - up +41% compared to last season's finale of 10 million viewers, with the full season average up +46% in comparison to season one.

[04/15/25 - 12:01 PM]
Netflix Top 10 Week of April 7: "Adolescence" Continues Ascent, Now at No. 3 on Most Popular TV List
Documentary series were popular this week with "Bad Influence: The Dark Side of Kidfluencing" (9.8 million views) debuting at No. 1 on the English TV list and "Gone Girls: The Long Island Serial Killer" (3.8 million views) at No. 6.

[04/15/25 - 11:29 AM]
"American Idol" Packs a Punch With Sunday and Monday Wins
On linear, Sunday's "Hollywood Week: Showstopper" was the top entertainment program of the night in Total Viewers (5.92 million) and the top program of the night among Adults 18-49 (0.57 rating) on broadcast and cable.

[04/15/25 - 08:34 AM]
Chicago Cubs vs Los Angeles Dodgers on ESPN's "Sunday Night Baseball" Is Most-Watched MLB Game of Season Across All Platforms
The broadcast peaked at 9:30 p.m. ET with 2,445,000 viewers.

[04/15/25 - 08:24 AM]
ESPN Earns Its Best Nielsen Q1 Viewership Since 2017, Further Cementing a Stellar Start to 2025
In addition, ESPN's average-minute-audience was up 22% overall and 15% in the Persons 18-49 demo from Nielsen Q1 in 2024.

[04/12/25 - 01:47 PM]
ESPN's Masters Tournament Second Round Coverage Averages 3.1 Million Viewers; Peaks at 3.4M
The audience was up considerably from Thursday's first round, which averaged 2.3 million viewers.

[04/11/25 - 02:36 PM]
ESPN's First Round Masters Tournament Coverage Averages 2.3 Million Viewers
The coverage aired from 3-7:23 p.m. ET and was the most-viewed sports program for the day across all broadcast and cable networks.

[04/11/25 - 01:06 PM]
Max Original "The Pitt" Concludes Its Freshman Season Averaging Over 10 Million Global Viewers Per Episode
The first episode has tallied 16.2 million global viewers thus far.

[04/10/25 - 09:45 AM]
Paramount+'s New Hit "MobLand" Surges with 8.8 Million Global Viewers; Biggest Series Launch Ever on the Service Up +298% from Premiere Day
The new global crime series premiered Sunday, March 30, exclusively on Paramount+ in the U.S., Canada, the U.K. and Australia and will be coming to other P+ international markets soon.

[04/09/25 - 11:31 AM]
ESPN Wraps Up Successful 2024-25 Women's College Basketball Campaign
The national title bout between No. 2 UConn and No. 1 South Carolina scored 8.6 million viewers, the third most-viewed women's college basketball championship game on ESPN platforms and up 76% from the last time the teams played for the title in 2022.

[04/08/25 - 12:01 PM]
Netflix Top 10 Week of March 31: "Adolescence" Leads Top 10 Charts Again, Jumps to No. 4 on Most Popular
Documentary series "Gone Girls: The Long Island Serial Killer," from two-time Academy Award-nominated and Emmy-winning director Liz Garbus, also made a strong debut, arriving at No. 2 on the English TV list with 13 million views in its first week.

[04/07/25 - 02:20 PM]
ABC Scores Third Most-Watched NCAA Women's Championship Ever on ESPN Platforms
The telecast averaged 8.5 million viewers and peaked at 9.8 million viewers.

[04/07/25 - 11:56 AM]
"The White Lotus" Finale Episode Draws 6.2 Million U.S. Sunday Night Viewers, Breaking Viewership Records for Third Consecutive Week
Sunday's season finale episode performed an astounding 51% higher than the Season 2 finale (4.1 million U.S. viewers).

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.

[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).