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[01/07/15 - 08:32 AM]
"Marvel's Agent Carter" Opens at a 14-Month High in its Time Slot in Adults 18-49
ABC spins the numbers for Tuesday, January 6.
[via press release from ABC]

Marvel's Agent Carter Opens with ABC's Best Slot AD18-49 Rating in Over 1 Year

Please Note: the time slot high for Agent Carter was the best in more than 1 year (since 11/5/13)... not 2 years. Sorry for any confusion.

Tuesday Night (01/06/15) - ABC Total Viewer and Adult 18-49 Projections

Agent Carter: Live + 3 = 9.5 million/2.5 rating and Live + 7 = 10.2 million/2.7 rating

Forever: Live + 3 = 7.7 million/1.7 rating and Live + 7 = 8.6 million/1.9 rating

Live + Same Day Fast Affiliate Results:

ABC Tuesday Prime (8-11pm - 6.2 million and 1.6/5 in AD18-49): Featuring the debut of Marvel's Agent Carter and the return of Forever, ABC took second to CBS' original Tuesday drama lineup in Total Viewers (6.2 million) and Adults 18-49 (1.6/5), beating Fox's original lineup (4.0 million and 1.5/5).

· ABC marked its biggest audience on the night with regular programming since season premiere Tuesday in September - since 9/23/14. In addition, the Net was up over the year-ago night by 22% in Total Viewers and by 7% in Adults 18-49.

Marvel's Agent Carter (8-10pm - 6.9 million and 1.9/6 in AD18-49): From 8-10pm, ABC's debut of Marvel's Agent Carter ranked a solid second to CBS' original dramas (NCIS/NCIS: New Orleans) in Adults 18-49, beating Fox's prime by 26% (Masterchef Junior/New Girl/The Mindy Project = 1.5/5). The new ABC drama ranked #1 in the 2-hour time period among Men 18-34 (tie) and Teens 12-17.

· ABC's Marvel's Agent Carter delivered the Net's best Adult 18-49 rating in the 2-hour time slot with regular programming in more than 1 year - since 11/5/13. In addition, Agent Carter was also up from the most recent airing of S.H.I.E.L.D. (5.3 million and 1.7/5 on 12/9/14), which was the show's 2nd-strongest performance since its September premiere, in viewers (+30%) and young adults (+12%).

· Carter was the most social series on broadcast last night with 104,053 tweets, making this the 2nd most social new drama series premiere for ABC, behind only to How to Get Away with Murder.

Forever (10-11pm - 4.9 million and 1.1/3 in AD18-49): At 10pm, ABC's Forever held steady with its most recent original 4 weeks ago in Adults 18-49 (1.1/3). Forever was up from the debut of Killer Women in the hour on the same night last year (4.0 million and 0.9/2 on 1/7/14) by 23% in Total Viewers and by 22% in Adults 18-49.

· On two of its November Sweep telecasts in the Live + 7 Day numbers (weeks of 11/10/14 and 11/17/14), Forever doubled its L+SD Adult 18-49 rating (+100%) for its biggest-ever playback lifts.

Quick Take for Tuesday, January 6, 2015 (Fast Affiliate Live + Same Day Ratings)

"Marvel's Agent Carter" Opens at a 14-Month High in its Time Slot in Adults 18-49

"Forever" is Up by More Than 20% from the Year-Ago "Killer Women" Debut

Tuesday Night (01/06/15) -- ABC Total Viewer and Adult 18-49 Projections

"Marvel's Agent Carter:" Live + 3 = 9.5 million/2.5 rating and Live + 7 = 10.2 million/2.7 rating

"Forever:" Live + 3 = 7.7 million/1.7 rating and Live + 7 = 8.6 million/1.9 rating

Live + Same Day Fast Affiliate Results:

ABC Tuesday Prime (8:00-11:00 p.m. - 6.2 million and 1.6/5 in AD18-49):

Featuring the debut of "Marvel's Agent Carter" and the return of "Forever," ABC took second to CBS' original Tuesday drama lineup in Total Viewers (6.2 million) and Adults 18-49 (1.6/5), beating Fox's original lineup (4.0 million and 1.5/5).

· ABC marked its biggest audience on the night with regular programming since season premiere Tuesday in September - since 9/23/14. In addition, the Net was up over the year-ago night by 22% in Total Viewers and by 7% in Adults 18-49.

"Marvel's Agent Carter" (8:00-10:00 p.m. - 6.9 million and 1.9/6 in AD18-49):

From 8:00-10:00 p.m., ABC's debut of "Marvel's Agent Carter" ranked a solid second to CBS' original dramas ("NCIS"/"NCIS: New Orleans") in Adults 18-49, beating Fox's prime by 26% ("MasterChef Junior"/"New Girl"/"The Mindy Project" = 1.5/5). The new ABC drama ranked No. 1 in the 2-hour time period among Men 18-34 (tie) and Teens 12-17.

· ABC's "Marvel's Agent Carter" delivered the Net's best Adult 18-49 rating in the 2-hour time slot with regular programming in 14 months - since 11/5/13. "Agent Carter" was also up from the most recent airing of "S.H.I.E.L.D." (5.3 million and 1.7/5 on 12/9/14), which was the show's 2nd-strongest performance since its September premiere, in viewers (+30%) and young adults (+12%).

· "Agent Carter" was Tuesday's most social broadcast series with 104,053 tweets, making it ABC's 2nd-most-social drama debut this season, behind only "How to Get Away with Murder."

"Forever" (10:00-11:00 p.m. - 4.9 million and 1.1/3 in AD18-49):

At 10:00 p.m., ABC's "Forever" held steady with its most recent original 4 weeks ago in Adults 18-49 (1.1/3). "Forever" was up from the debut of "Killer Women" in the hour on the same night last year (4.0 million and 0.9/2 on 1/7/14) by 23% in Total Viewers and by 22% in Adults 18-49.

· On two of its November Sweep telecasts in the Live + 7 Day numbers (weeks of 11/10/14 and 11/17/14), "Forever" doubled its L+SD Adult 18-49 rating (+100%) for its biggest-ever playback lifts.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2014. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 01/06/15. Nielsen Socialguide 01/06/15, Total Tweets +/- 3hrs during telecast.





  [january 2015]  
S
M
T
W
T
F
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· FOREVER (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· KILLER WOMEN (ABC)
· MARVEL'S AGENT CARTER (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MASTERCHEF JUNIOR (FOX)
· MINDY PROJECT, THE (HULU)
· NCIS (CBS)
· NCIS: NEW ORLEANS (CBS)
· NEW GIRL (FOX)




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