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[01/13/15 - 08:50 AM]
"The Celebrity Apprentice" Ties for #1 Among the Big 4 Networks in Its Time Period in 18-49
NBC spins the numbers for Monday, January 12.

[via press release from NBC]

Monday Results:

· "The Celebrity Apprentice" (1.7/5 in 18-49, 5.8 million viewers overall from 8-10 p.m. ET) tied for #1 among the Big 4 networks in the time period in 18-49 with ABC's "Bachelor" (1.7 each).

· Facing high-rated competition from college football's national championship, "The Celebrity Apprentice" retained 85% of last week's regular-slot debut rating in 18-49 (1.7 vs. 2.0) and held 90% of last week's regular-slot premiere in total viewers (5.817 million vs. 6.485 million).

· In total viewers, last night's "Celebrity Apprentice" beat all 12 telecasts of the prior cycle in the spring of 2013 and was up +15% versus the second telecast of the previous cycle (5.817 million vs. 5.038 million), despite last night's high-rated football competition.

· Facing high-rated competition from college football's national championship, "State of Affairs" (0.8/2 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) retained 80% of last week's rating in 18-49 (0.8 vs. 1.0) and 81% in total viewers (3.620 million vs. 4.472 million.

· "State of Affairs" will increase substantially in L+3 -- the week-ago telecast grew by +55% going from L+SD to L+3 (from a 1.02 to 1.58), the biggest percentage increase to date for the show. In total viewers, "State of Affairs grew by 2.3 million persons (from 4.5 million to 6.8 million)

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Celebrity Apprentice... 1.7... 2.1... 2.2
State of Affairs... 0.8... 1.3... 1.4

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Celebrity Apprentice ... 5.8 million... 6.8 million... 7.0 million
State of Affairs... 3.6 million... 5.8 million... 6.4 million

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; CBS's "Late Show with David Letterman," 1.7/4; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.3/1; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.2/1 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "The Talk After Dark" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped " The Talk After Dark " (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2015]  
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· APPRENTICE, THE (NBC)
· BACHELOR, THE (ABC)
· STATE OF AFFAIRS (NBC)





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