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[01/14/15 - 08:50 AM]
Seventh Season Premiere of "Parks and Recreation" Is Up 50% Versus Its Finale Last May in 18-49 and Up 39% in Total Viewers
NBC spins the numbers for Tuesday, January 13.

[via press release from NBC]

Tuesday Results:

· The seventh season premiere of "Parks and Recreation" (1.5/5 in 18-49, 3.8 million viewers overall from 8-8:30 p.m. ET) is up +50% or 0.5 of a point versus its finale last May in 18-49 (1.0 from 8-9 p.m. on Thursday, April 24, 2014) and up +39% in total viewers (3.761 million vs. 2.710 million). Versus its prior season premiere, last night's "Parks" debut is up +15% in both 18-49 (1.3 from 8-9 p.m. on Thursday, Sept. 26, 2013) and total viewers (3.761 million vs. 3.270 million).

· Last night's "Parks" matched the show's best 18-49 rating since Thursday May 2, 2013 (1.6 from 9:31-10:01 p.m. with an "Office" lead-in) and was the most-watched "Parks" since Thursday Feb. 7, 2013 (3.791 million from 8:30-9 p.m.).

· "Parks" won the time period among the Big 4 in adults 18-34 (1.6), men 18-34 (1.5) and women 18-34 (1.7).

· UPSCALE: Last season, "Parks" was the #3 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (161 index).

· TIME-SHIFTING: Last season, "Parks" originals grew by +50% from the show's L+SD result to L+7 in 18-49 rating (to a 1.73 from a 1.15).

· A second telecast of "Parks and Recreation" (1.5/4 in 18-49, 3.3 million viewers overall from 8:30-9 p.m. ET) retained 100% of the prior half-hour's season-premiere rating in 18-49. The 8:30 "Parks" tied for #1 in the time slot among the Big 4 in adults 18-34 (1.5) and women 18-34 (1.7).

· The second "Parks" telecast also matched the show's highest rating in adults 18-49 since May 2, 2013.

· "Marry Me" (0.7/2 in 18-49, 2.2 million viewers overall from 9-9:30 p.m. ET) grew +7% week to week in total viewers (2.196 million vs.2.061 million).

· Upscale: "Marry Me'" delivers a strong concentration of upscale viewers, indexing at a 134 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, "most current").

· "About a Boy" (0.9/2 in 18-49, 2.8 million viewers overall from 9:30-10 p.m. ET) built by a best-yet +29% on its 18-49 lead-in from "Marry Me."

· Week to week, "About a Boy" is up +13% in adults 18-49 (0.9 vs. 0.8) and up +2% in total viewers (2.758 million vs. 2.693 million). "About a Boy" equaled its highest rating since Dec. 2 (1.1).

· "Chicago Fire" (1.5/5 in 18-49, 6.6 million viewers overall from 10-11 p.m. ET) finished within a tenth of a rating point of the time period lead among ABC, CBS and NBC in adults 18-49 (1.5 vs. 1.6 for CBS's "Person of Interest"). "Chicago Fire" ranked #1 among those nets in women 18-49 and women 18-34 and tied for #1 in women 25-54.

· From half-hour to half-hour, "Chicago Fire" held steady in adults 18-49 (1.5 vs. 1.5) and grew +5% in adults 25-54 (2.0 to 2.1) and +4% in total viewers (6.5 million to 6.7 million), despite the 10 p.m. hour, while the ABC and CBS drama competition declined half-hour to half-hour in all three measures. "Chicago Fire" moved into a tie for #1 in adults 18-49 from 10:30-11 p.m.

· "Chicago Fire" will grow substantially in L+7 - "Chicago Fire" first-runs have increased by an average +56% in 18-49 and more than 3.5 million viewers overall going from L+SD to L+7.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
Parks and Rec... 1.5... 2.0... 2.1
Parks and Rec... 1.5... 1.9... 2.1
Marry Me... 0.7... 0.9... 1.0
About a Boy... 0.9... 1.1... 1.2
Chicago Fire... 1.5... 2.4... 2.6

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
Parks and Rec ... 3.8 million... 4.5 million... 4.7 million
Parks and Rec ... 3.3 million... 4.1 million... 4.3 million
Marry Me ... 2.2 million... 2.6 million... 2.7 million
About a Boy ... 2.8 million... 3.6 million... 3.8 million
Chicago Fire ... 6.6 million... 9.4 million... 10.1 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "The Talk After Dark" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped " The Talk After Dark " (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2015]  
S
M
T
W
T
F
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· ABOUT A BOY (NBC)
· CHICAGO FIRE (NBC)
· MARRY ME (NBC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PERSON OF INTEREST (CBS)





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