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[01/19/15 - 07:04 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demos with ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (1/17/15):

NBC (4.010 million viewers, #1; adults 18-49: 0.8, #T1) was the most-watched network on Saturday with its duo of "Dateline Saturday Night Mystery" (4.296 million viewers, #2; adults 18-49: 0.7, #4) and a repeat of "Saturday Night Live" (3.439 million viewers, #3; adults 18-49: 0.8, #T1).

ABC (3.028 million viewers, #3; adults 18-49: 0.8, #T1) then shared the demo crown with its telecast of "Just Go With It" (3.256 million viewers, #5; adults 18-49: 0.8, #T1) and a repeat of "The Goldbergs" (1.883 million viewers, #7; adults 18-49: 0.5, #T5).

Next up was CBS (3.989 million viewers, #2; adults 18-49: 0.6, #3) and its mix of "48 Hours" (3.065 million viewers, #6; adults 18-49: 0.5, #T5), "NCIS: New Orleans" (3.329 million viewers, #4; adults 18-49: 0.4, #T8) and a new "48 Hours" (5.573 million viewers, #1; adults 18-49: 0.8, #T1).

And finally, encores of "Empire" (1.510 million viewers, #9; adults 18-49: 0.4, #T8) and another "Empire" (1.708 million viewers, #8; adults 18-49: 0.5, #T5) on FOX (1.609 million viewers, #4; adults 18-49: 0.5, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host Kevin Hart and musical guest Sia, averaged a 4.1 rating, 10 share from 11:30-1 a.m. ET in household results in the 56 markets metered by Nielsen Media Research and a 2.0/9 in adults 18-49 in the 25 markets with Local People Meters. It's the highest-rated "SNL" in metered-market households since Dec. 6 (with host James Franco and musical guest Nicki Minaj, 4.4). In 18-49 in the Local People Meters, the 2.0 rating matches the prior two originals (2.0 each on Dec. 20 and Dec. 13) and hasn't been bested since the Dec. 6 telecast (2.2).

·The "Saturday Night Live" encore was the #1 telecast of the night on the Big 4 in both metered-market households and 18-49 in the Local People Meters, ahead of all primetime programming on those networks in the LPMs.

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/18/14):

ABC (3.173 million viewers, #1; adults 18-49: 0.8, #1) was the top draw on a low key Saturday with its presentations of "Hancock" (2.703 million viewers, #6; adults 18-49: 0.8, #T2) and "20/20" (4.112 million viewers, #1; adults 18-49: 0.9, #1).

CBS (2.896 million viewers, #2; adults 18-49: 0.6, #T2) then claimed the silver with encores of "Mike & Molly" (2.699 million viewers, #7; adults 18-49: 0.7, #T4), "2 Broke Girls" (2.843 million viewers, #5; adults 18-49: 0.8, #T2) and "Intelligence" (2.871 million viewers, #4; adults 18-49: 0.5, #T7) plus a new "48 Hours" (3.045 million viewers, #2; adults 18-49: 0.5, #T7).

Next up was FOX (1.360 million viewers, #4; adults 18-49: 0.4, #4) with rebroadcasts of "Almost Human" (1.592 million viewers, #10; adults 18-49: 0.4, #T9) and "The Following" (1.129 million viewers, #11; adults 18-49: 0.3, #11).

And finally, second runs of "Chicago PD" (2.526 million viewers, #9; adults 18-49: 0.4, #T9), another "Chicago PD" (2.977 million viewers, #3; adults 18-49: 0.6, #6) and "Saturday Night Live" (2.647 million viewers, #8; adults 18-49: 0.7, #T4) rounded out the night on NBC (2.717 million viewers, #3; adults 18-49: 0.6, #T2).

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host and musical guest Drake, averaged a 4.7/12 in household results in Nielsen's 56 metered markets and a 2.7/11 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in both metered-market households and 18-49 rating in the Local People Meters.

·Versus the #2 program on the Big 4 networks last night, "SNL" was rated 74% higher in metered-market households (4.7 vs. 2.7 for ABC's "20/20"). In adults 18-49 in the Local People Meters, "SNL" more than tripled the night's #2 telecast on ABC, CBS, NBC or Fox (2.7 vs. 0.8 for "20/20" and an "SNL" encore).

Source: Nielsen Media Research





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