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[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (1/22/15):

FOX (9.256 million viewers, #2; adults 18-49: 2.4, #1) claimed the top demo spot on Thursday with a new "American Idol" (10.535 million viewers, #3; adults 18-49: 2.7, #1) followed by the premiere of "Backstrom" (7.978 million viewers, #7; adults 18-49: 2.0, #5).

CBS (9.512 million viewers, #1; adults 18-49: 2.0, #2) then took home the silver with a repeat "The Big Bang Theory" (11.626 million viewers, #1; adults 18-49: 2.4, #3) followed by new episodes of "Mom" (11.162 million viewers, #2; adults 18-49: 2.5, #2) and "Two and a Half Men" (9.556 million viewers, #4; adults 18-49: 2.3, #4), another "The Big Bang Theory" (8.259 million viewers, #5; adults 18-49: 1.9, #6) repeat and a new "Elementary" (8.236 million viewers, #6; adults 18-49: 1.5, #7).

Next up was NBC (3.886 million viewers, #3; adults 18-49: 1.1, #3) and its mix of "The Biggest Loser" (4.636 million viewers, #8; adults 18-49: 1.2, #9), the departing "Bad Judge" (3.039 million viewers, #10; adults 18-49: 0.8, #T10) and "A to Z" (2.142 million viewers, #13; adults 18-49: 0.6, #13) plus the penultimate week of "Parenthood" (4.433 million viewers, #9; adults 18-49: 1.3, #8).

Meanwhile, ABC (2.778 million viewers, #4; adults 18-49: 0.7, #4) offered up the season finale of "The Taste" (3.026 million viewers, #11; adults 18-49: 0.8, #T10) alongside a repeat "How to Get Away with Murder" (2.283 million viewers, #12; adults 18-49: 0.5, #14).

And finally, the return of "The Vampire Diaries" (1.654 million viewers, #14; adults 18-49: 0.7, #12) and "Reign" (1.254 million viewers, #15; adults 18-49: 0.4, #15) closed out the evening on The CW (1.454 million viewers, #5; adults 18-49: 0.6, #5). In the netlet's target demo (women 18-34), "Diaries" delivered a 1.1 rating at 8:00/7:00c and "Reign" a 0.6 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+20.00% - A to Z
+17.39% - American Idol
+15.38% - Elementary
+14.29% - Bad Judge
+9.52% - Two and a Half Men
+9.09% - The Biggest Loser
+8.33% - Parenthood
+4.17% - Mom
-11.11% - The Taste
-12.50% - The Vampire Diaries (vs. 12/11/14)
-20.00% - Reign (vs. 12/11/14)

Year-to-year changes (adults 18-49):
+31.58% - Mom (vs. The Millers (Repeat))
+25.00% - Elementary (vs. Elementary (Repeat))
+17.65% - Backstrom (vs. Rake)
+14.29% - Bad Judge (vs. The Michael J. Fox Show)
+4.35% - The Biggest Loser (vs. Community/Parks & Recreation)
0.00% - Parenthood
-4.17% - Two and a Half Men (vs. The Big Bang Theory (Repeat))
-14.29% - A to Z (vs. Sean Saves the World)
-18.18% - American Idol
-27.27% - The Taste
-36.36% - The Vampire Diaries
-42.86% - Reign

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/23/14):

FOX (9.577 million viewers, #1; adults 18-49: 2.5, #1) was the top draw on Thursday with a new "American Idol" (12.098 million viewers, #2; adults 18-49: 3.3, #1) followed by the series premiere of "Rake" (7.056 million viewers, #6; adults 18-49: 1.7, #5).

CBS (8.787 million viewers, #2; adults 18-49: 1.9, #2) then took home the silver with its all-repeat lineup of "The Big Bang Theory" (12.779 million viewers, #1; adults 18-49: 2.9, #2), "The Millers" (8.831 million viewers, #4; adults 18-49: 1.9, #4), another "The Big Bang Theory" (9.750 million viewers, #3; adults 18-49: 2.4, #3), "The Crazy Ones" (6.124 million viewers, #7; adults 18-49: 1.4, #6) and "Elementary" (7.621 million viewers, #5; adults 18-49: 1.2, #T8).

Next up was ABC (3.934 million viewers, #3; adults 18-49: 1.1, #3) with an original "The Taste" (3.939 million viewers, #9; adults 18-49: 1.1, #T10) alongside a repeat of "Shark Tank" (3.926 million viewers, #10; adults 18-49: 1.1, #T10).

Meanwhile, NBC (3.225 million viewers, #4; adults 18-49: 1.0, #4) offered up fresh installments of "Community" (3.047 million viewers, #11; adults 18-49: 1.1, #T10), "Parks & Recreation" (2.963 million viewers, #12; adults 18-49: 1.2, #T8), "The Michael J. Fox Show" (2.240 million viewers, #15; adults 18-49: 0.7, #T14), "Sean Saves the World" (2.595 million viewers, #14; adults 18-49: 0.7, #T14) and "Parenthood" (4.252 million viewers, #8; adults 18-49: 1.3, #7).

And finally, the return of "The Vampire Diaries" (2.677 million viewers, #13; adults 18-49: 1.1, #T10) and "Reign" (1.767 million viewers, #16; adults 18-49: 0.7, #T14) on The CW (2.222 million viewers, #5; adults 18-49: 0.9, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.7 rating at 8:00/7:00c and "Reign" a 0.9 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+22.22% - The Taste
+16.67% - The Michael J. Fox Show
+16.67% - Reign (vs. 12/12/13)
+10.00% - The Vampire Diaries (vs. 12/12/13)
+8.33% - Parenthood
0.00% - Parks & Recreation
0.00% - Community
-12.50% - Sean Saves the World
-13.16% - American Idol

Year-to-year changes (adults 18-49):
+62.50% - Parenthood (vs. Rock Center With Brian Williams)
0.00% - Reign (vs. Beauty and the Beast)
-15.38% - The Vampire Diaries
-21.43% - Community (vs. 30 Rock)
-29.41% - Parks & Recreation
-35.29% - American Idol
-37.04% - Rake (vs. Glee)
-46.15% - Sean Saves the World (vs. 1600 Penn)
-47.62% - The Taste (vs. Last Resort/Grey's Anatomy)
-65.00% - The Michael J. Fox Show (vs. The Office)

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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