Bounce TV Posts Strongest Month in its History, Racks up Double-Digit Viewership Gains in January
ATLANTA (Feb. 2, 2015) - Bounce TV roared into the new year as the nation's first-ever and rapidly-expanding broadcast television network for African Americans delivered its most-watched month in network history for January 2015.
For the month, Primetime viewership for Bounce TV grew significantly in Households and targeted sales demos with increases of +17% among HHs (175K), +23% among P25-54 (106K) and +22% among Viewers 2+ (241K).*
On Jan. 5, the network launched a new sitcom programming block of four popular off-network series leading into prime time: Roc (5-6:00 p.m.), The Parent 'Hood (6-7:00 p.m.), A Different World (7-8:00 p.m.) and The Hughleys (8-9:00 p.m.). Since its debut, the 5:00-9:00 p.m. block is up +25% in HHs (142K), +14% in Total Viewers (182K), +27% in A18-49 (71K) and +9% in A25-54 (72K).**
The premiere telecast of Off The Chain: Rodney Perry on Tuesday, Jan. 13 at 9:00 p.m. ET has become Bounce TV's most-watched original to date. The telecast delivered 256K Households (+64%), 138K A18-49 (+42%) and 162K A25-54 (+51%). ***
Bounce TV is solidly the #2 ranked African-American targeted network in Primetime and Total Day in HHs, Total Viewers and P25-54.****
Bounce TV targets African American adults with a programming mix of original and off-network series, theatrical motion pictures, documentaries, specials and game shows. Bounce TV is currently seen in 90 markets, including all of the top African American television markets, 90% of African American television homes and 73% of the total television homes in the United States.
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Source: Nielsen L+SD | *Jan. 2015 (12/29/14-1/25/15) vs. Dec. 2014 (12/1/14-12/28/14)
**1/5/15-1/25/15 vs. 12/8/14-1/4/15 | ***OTC Presents: Rodney Perry 1/13/15 vs. 12/16/14-1/6/15 | ****Jan'15 (12/29/14-1/25/15)