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[02/10/15 - 08:31 AM]
ABC Wins Monday for the 3rd Week in a Row in Adults 18-49
ABC spins the numbers for Monday, February 9.
[via press release from ABC]

ABC Wins 3rd Straight Monday - Bachelor Sets Another Season High and Castle an 11-Week High

ABC Monday Prime (8-11pm - 8.2 million and 2.3/7 in AD18-49): ABC won its 3rd consecutive Monday in Adults 18-49, beating runner-up CBS by 15% (2.3/7 vs. 2.0/6). Also for the 3rd week running, ABC's The Bachelor ranked as Monday's top-rated TV show in Adults 18-49, winning each of its half-hours. Gaining week to week (+10%), ABC equaled a Monday season high to tie its best performance on the night since April - since 4/28/14.

The Bachelor (8-10pm - 8.6 million and 2.7/8 in AD18-49): From 8-10pm, ABC's The Bachelor towered over back-to-back episodes of NBC's Celebrity Apprentice in Total Viewers (+83% - 8.6 million vs. 4.7 million) and Adults 18-49 (+108% - 2.7/8 vs. 1.3/4).

· The Bachelor was up for the 4th straight week in Total Viewers (+1% - 8.6 million vs. 8.5 million) and Adults 18-49 (+8% - 2.7/8 vs. 2.5/7) to once again deliver new season highs on both counts. In addition, the show topped its year-ago telecast (7.9 million and 2.3/6 on 2/10/14) in Total Viewers (+9%) and Adults 18-49 (+17%).

· In addition to leading the night in Adults 18-49, The Bachelor was Monday's #1 TV series for the 6th time in as many weeks with Adults 18-34 and key Women (W18-34/W18-49).

Castle (10-11pm - 7.4 million and 1.6/5 in AD18-49): At 10pm, ABC's Castle ranked #1 in Adults 18-49 (1.6/5-tied w/NCIS: LA), beating NBC's State of Affairs by 60% in Adults 18-49 (1.0/3). The ABC drama also won the hour in Adults 18-34 and key Women (W18-34/W18-49).

· Castle spiked 14% week to week in Adults 18-49 to an 11-week high - since 11/24/14.

Quick Take for Monday, February 9, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Monday for the 3rd Week in a Row in Adults 18-49

"The Bachelor" Ranks as Monday's Top-Rated TV Show in Adults 18-49 For the 3rd Straight Week, Winning Each of its Half-Hours

Posting Four Consecutive Weeks of Growth, "The Bachelor" Hits New Seasons Highs in Total Viewers and Adults 18-49

Ranking No. 1 at 10pm, "Castle" Grows 14% Week to Week In Adults 18-49 to an 11-Week High

Monday Night (2/9/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelor": Live + 3 = 10.5 million/3.2 rating and Live + 7 = 10.9 million/3.3 rating

"Castle": Live + 3 = 11.0 million/2.3 rating and Live + 7 = 12.0 million/2.5 rating

ABC Monday Prime (8:00-11:00 p.m. - 8.2 million and 2.3/7 in AD18-49):

ABC won its 3rd consecutive Monday in Adults 18-49, beating runner-up CBS by 15% (2.3/7 vs. 2.0/6). Also for the 3rd week running, ABC's "The Bachelor" ranked as Monday's top-rated TV show in Adults 18-49, winning each of its half-hours. Gaining week to week (+10%), ABC equaled a Monday season high to tie its best performance on the night since April - since 4/28/14.

"The Bachelor" (8:00-10:00 p.m. - 8.6 million and 2.7/8 in AD18-49):

From 8:00-10:00 p.m., ABC's "The Bachelor" towered over back-to-back episodes of NBC's "Celebrity Apprentice" in Total Viewers (+83% - 8.6 million vs. 4.7 million) and Adults 18-49 (+108% - 2.7/8 vs. 1.3/4).

· "The Bachelor" was up for the 4th straight week in Total Viewers (+1%) and Adults 18-49 (+8%) to once again deliver new season highs on both counts. Additionally, the show topped its year-ago telecast (7.9 million and 2.3/6 on 2/10/14) in Total Viewers (+9%) and Adults 18-49 (+17%).

· In addition to leading the night in Adults 18-49, "The Bachelor" was Monday's No. 1 TV series for the 6th time in as many weeks with Adults 18-34 and key Women (W18-34/W18-49).

· ABC's "The Bachelor" continues to be the No. 1 most social broadcast program on Monday nights with 184,624 tweets, up +9% from last week's episode.

"Castle" (10:00-11:00 p.m. - 7.4 million and 1.6/5 in AD18-49):

At 10:00 p.m., ABC's "Castle" ranked No. 1 in Adults 18-49 (1.6/5-tied w/ "NCIS: LA"), beating NBC's "State of Affairs" by 60% (1.0/3). The ABC drama also won the hour in Adults 18-34 and key Women (W18-34/W18-49).

· "Castle" grew 14% week to week in Adults 18-49 to an 11-week high - since 11/24/14.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program Ratings, 2/9/15. Nielsen Socialguide 2/9/15, Total Tweets +/- 3hrs during telecast.





  [february 2015]  
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· APPRENTICE, THE (NBC)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· NCIS: LOS ANGELES (CBS)
· STATE OF AFFAIRS (NBC)




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