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[02/13/15 - 08:27 AM]
Thursday's Broadcast Ratings: ABC's Drama Trio Wins the Night in Adults 18-49
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (2/12/15):

ABC (8.469 million viewers, #2; adults 18-49: 2.7, #1) was the demo champ on Thursday with its trio of "Grey's Anatomy" (7.718 million viewers, #8; adults 18-49: 2.3, #T3), "Scandal" (9.267 million viewers, #4; adults 18-49: 3.1, #1) and "How to Get Away with Murder" (8.424 million viewers, #6; adults 18-49: 2.7, #2).

CBS (8.924 million viewers, #1; adults 18-49: 1.8, #T2) then was the most-watched network with a repeat "The Big Bang Theory" (11.208 million viewers, #1; adults 18-49: 2.1, #T5), new episodes of "Mom" (10.125 million viewers, #2; adults 18-49: 2.1, #T5) and "Two and a Half Men" (9.209 million viewers, #5; adults 18-49: 2.1, #T5) plus another "The Big Bang Theory" (7.671 million viewers, #9; adults 18-49: 1.7, #T8) repeat and a new "Elementary" (7.666 million viewers, #10; adults 18-49: 1.4, #10).

Next up was FOX (6.970 million viewers, #3; adults 18-49: 1.8, #T2) with fresh installments from "American Idol" (9.506 million viewers, #3; adults 18-49: 2.3, #T3) and "Backstrom" (4.435 million viewers, #12; adults 18-49: 1.3, #11).

Meanwhile, NBC (5.556 million viewers, #4; adults 18-49: 1.2, #4) served up the premiere of "The Slap" (5.082 million viewers, #11; adults 18-49: 1.1, #12) followed by new episodes of "The Blacklist" (7.980 million viewers, #7; adults 18-49: 1.7, #T8) and "Allegiance" (3.606 million viewers, #13; adults 18-49: 0.7, #T13).

And finally, originals from "The Vampire Diaries" (1.507 million viewers, #14; adults 18-49: 0.7, #T13) and "Reign" (1.053 million viewers, #15; adults 18-49: 0.4, #15) closed out the evening on The CW (1.280 million viewers, #5; adults 18-49: 0.5, #5). In the netlet's target demo (women 18-34), "Diaries" delivered a 0.9 rating at 8:00/7:00c and "Reign" a 0.5 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+30.00% - Backstrom
+4.55% - Grey's Anatomy
0.00% - Scandal
0.00% - How to Get Away with Murder
0.00% - Reign
-4.17% - American Idol
-6.67% - Elementary
-8.70% - Two and a Half Men
-12.50% - The Vampire Diaries
-25.00% - Mom
-26.09% - The Blacklist
-36.36% - Allegiance

Year-to-year changes (adults 18-49):
+285.71% - How to Get Away with Murder (vs. Scandal (Repeat))
+244.44% - Scandal (vs. The Taste)
+155.56% - Grey's Anatomy (vs. The Taste)
+133.33% - The Vampire Diaries (vs. The Originals (Repeat))
+75.00% - Two and a Half Men (vs. The Crazy Ones (Repeat))
+33.33% - Reign (vs. Arrow (Repeat))
+18.18% - Backstrom (vs. Rake)
+16.67% - Elementary (vs. Elementary (Repeat))
+16.67% - Mom (vs. The Millers (Repeat))
-20.69% - American Idol
-71.19% - The Blacklist (vs. 2014 Olympic Winter Games)
-81.36% - The Slap (vs. 2014 Olympic Winter Games)
-88.14% - Allegiance (vs. 2014 Olympic Winter Games)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/13/14):

NBC (22.888 million viewers, #1; adults 18-49: 5.9, #1) was still the network to beat on Thursday with its primetime coverage of the "2014 Olympic Winter Games" (22.888 million viewers, #1; adults 18-49: 5.9, #1).

FOX (6.958 million viewers, #3; adults 18-49: 2.0, #2) then snagged the silver with fresh installments of "American Idol" (9.875 million viewers, #3; adults 18-49: 2.9, #2) and "Rake" (4.041 million viewers, #8; adults 18-49: 1.1, #8).

Next up was CBS (7.023 million viewers, #2; adults 18-49: 1.6, #3) and its repeat lineup of "The Big Bang Theory" (11.774 million viewers, #2; adults 18-49: 2.8, #3), "The Millers" (7.527 million viewers, #4; adults 18-49: 1.8, #4), "The Crazy Ones" (5.074 million viewers, #7; adults 18-49: 1.2, #T6), "Two and a Half Men" (5.493 million viewers, #6; adults 18-49: 1.3, #5) and "Elementary" (6.136 million viewers, #5; adults 18-49: 1.2, #T6).

Meanwhile, ABC (2.780 million viewers, #4; adults 18-49: 0.8, #4) served up a new "The Taste" (3.040 million viewers, #9; adults 18-49: 0.9, #9) followed by a repeat of "Scandal" "Scandal" (2.260 million viewers, #10; adults 18-49: 0.7, #10).

And finally, special repeats of "The Originals" (1.059 million viewers, #11; adults 18-49: 0.3, #T11) and "Arrow" (1.052 million viewers, #12; adults 18-49: 0.3, #T11) on The CW (1.055 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Originals" delivered a 0.4 rating at 8:00/7:00c and "Arrow" a 0.4 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+1.72% - 2014 Olympic Winter Games
0.00% - Rake
-3.33% - American Idol
-10.00% - The Taste

Year-to-year changes (adults 18-49):
+293.33% - 2014 Olympic Winter Games (vs. Various)
-19.44% - American Idol
-35.29% - Rake (vs. Glee)
-55.00% - The Taste (vs. Zero Hour/Grey's Anatomy)

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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