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[02/18/15 - 08:47 AM]
"Parks and Recreation" Grows 9% Week to Week in Adult 18-49 Rating to Match Its Top 18-49 Score Since January 27
NBC spins the numbers for Tuesday, February 17.

[via press release from NBC]

Tuesday Results:

· "Parks and Recreation" (1.2/4 in 18-49, 2.9 million viewers overall from 8-8:30 p.m. ET) grew +9% week to week in adult 18-49 rating (1.2 vs. 1.1) to match its top 18-49 score since Jan. 27. The 8 p.m. "Parks" was up +20% versus what the show was averaging at the end of last season in adults 18-49 (1.2 vs. 1.0 with its final four episodes on Thursday nights last April).

· Upscale: "Parks" delivers a strong concentration of upscale viewers, indexing at a 151 for adults 18-49 living in homes with $100K+ incomes with its 8 p.m. edition and 156 at 8:30 (100 represents an average concentration of those homes, "most current").

· A second telecast of "Parks and Recreation" (1.1/3 in 18-49, 2.5 million viewers overall from 8:30-9 p.m. ET) grew +10% week to week in 18-49 (1.1 vs. 1.0). The 8:30 "Parks and Recreation" retained 91% of its lead-in from the prior "Parks" and held 100% in adults 18-34 (1.0 vs. 1.0).

· "Marry Me" (0.8/2 in 18-49, 2.1 million viewers overall from 9-9:30 p.m. ET) maintained 100% of the previous week's 0.8 in 18-49 to match its highest 18-49 rating to date with no "Voice" lead-in (equaling its high since Dec. 9, 1.2).

· Upscale: "Marry Me'" delivers a strong concentration of upscale viewers, indexing at a 135 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, "most current").

· "About a Boy" (0.7/2 in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) retained 88% of its adult 18-49 lead-in and held 100% in adults 25-54 (1.0 vs. 1.0), while building by +15% in total viewers (2.4 million vs. 2.1 million).

· "Chicago Fire" (1.4/4 in 18-49, 6.1 million viewers overall from 10-11 p.m. ET) maintained 100% of the prior week's 1.4 rating in 18-49 and grew by +13% week to week in adults 18-34 (0.9 vs. 0.8).

· In the time period, "Chicago Fire" tied for #1 among ABC, CBS and NBC in adults 18-34 (0.7) and women 18-49 (1.7) and ranked #1 outright among those nets in women 18-34 (1.1).

· "Chicago Fire" will grow substantially in L+3 - Last week's "Chicago Fire" increased by +65% in 18-49 rating (1.42 to 2.35) and by 2.7 million viewers overall (6.3 million to 9.0 million) going from L+SD to L+3.

· L+7 ESTIMATES: 2.4 in 18-49, 9.5 million viewers overall.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
Parks (8 p.m.)... 1.2... 1.6... 1.7
Parks (8:30)... 1.1... 1.4... 1.6
Marry Me... 0.8... 0.9... 1.0
About a Boy... 0.7... 1.0... 1.0
Chicago Fire... 1.4... 2.2... 2.4

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
Parks (8 p.m.)... 2.9 million... 3.6 million... 3.8 million
Parks (8:30)... 2.5 million... 3.2 million... 3.4 million
Marry Me ... 2.1 million... 2.4 million... 2.5 million
About a Boy ... 2.4million... 3.2 million... 3.4 million
Chicago Fire ... 6.2 million... 9.0 million... 9.5 million

In Late-Night Metered Markets Tuesday Night:

· In 54 of Nielsen's 56 metered markets (averages currently exclude Atlanta and Greenville-Spartanburg), household results were: "The Tonight Show Starring Jimmy Fallon," 3.2/8; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.4/7; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [february 2015]  
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M
T
W
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· ABOUT A BOY (NBC)
· CHICAGO FIRE (NBC)
· MARRY ME (NBC)
· PARKS & RECREATION (NBC)
· VOICE, THE (NBC)





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