[02/23/15 - 07:09 AM]
ABC's 2015 "The Oscars" Is TV's Top Entertainment Telecast in 1 Year
ABC spins the numbers for Sunday, February 22.

[via press release from ABC]

ABC Dominates Sunday's MM Results - Oscar Ratings Delivery Schedule

Ratings Delivery Schedule: ABC has ordered time-zone adjusted true "Fast National Ratings" from Nielsen, scheduled to be delivered by 3PM ET today - with millions of Total Viewers and Adult 18-49 rating for the 87th Annual Academy Awards broadcast.

Please note: The usual time-period based "Fast Affiliate Ratings" are inaccurate for live events like the Oscars.

Once the "Fast National" ratings are delivered, ABC will be putting this information into a ratings release and sending it out via e-mail. Final National Ratings for Sunday night will be released by Nielsen on their normal delivery schedule, tomorrow morning (2/24/15).

However, since Nielsen's release times may be tight for some deadlines, here is some information for the Oscars based on Nielsen's Household Metered Market ratings in the 56 U.S. markets and Adult 18-49 ratings in Nielsen's LPM Markets:

· Academy Awards Average: From 8:30pm-12am (the official Nielsen end-time will be 11:47pm, based on the conclusion of the final national commercial spot in the program), the 2015 Academy Awards telecast averaged a 25.0 Household rating, 38 share in the overnight Metered Markets. Among Adults 18-49, the 2015 Academy Awards delivered a 14.2/36 rating in Nielsen's LPM (Local People Meter) markets.

· ABC's 2015 Academy Awards telecast outdelivered CBS' 2015 Grammy Awards telecast from two weeks ago by 50% in MM Homes (25.0/38 vs. 16.7/26 on 2/8/15) and by 43% in LPM Adults 18-49 (14.2/36 vs. 9.9/26).

· Competitive Sunday Prime Averages: With the 87th Annual Academy Awards broadcast and Oscar's Red Carpet 2015 pre-show during Sunday's prime (7-11pm for ABC, CBS and NBC, 7-10pm for Fox), ABC beat CBS, NBC and Fox combined by +209% on average in the U.S. Household Metered Markets (ABC = 20.4 rating vs. 6.6 = CBS, NBC and Fox combined) and by +500% in Adults 18-49 (11.4 rating vs. 1.9 rating).

· Top 5 Household Metered Markets: The Top 5 highest-rated markets for the 2015 Academy Awards telecast were Los Angeles (33.5 rating), Chicago (32.5 rating), New York (32.4 rating), San Diego (31.7 rating-tie) and Kansas City (31.7 rating-tie).

Sunday, February 22, 2015 - Based on Nielsen's True Fast National Ratings

ABC's 2015 "The Oscars" is TV's Top Entertainment Telecast in 1 Year

TV's Biggest Awards Show, ABC's "The Oscars" Towers Over The 2015 "Grammy Awards" and the 2015 "Golden Globes"

Digital Viewing for the "Academy Awards" Grows Year to Year

"The Academy Awards" Generates Huge Social Activity, Hitting a High After Lady Gaga's "Sound of Music" Tribute and Julie Andrews' Appearance

ABC Sunday Prime (7:00 - 11:00 p.m. - Fast Affiliate averages)

With coverage of the "87th Annual Academy Awards," ABC overshadowed Sunday's prime, leading its combined broadcast competition (CBS, NBC and Fox) by 211% in Total Viewers (30.8 million vs. 9.9 million) and by 300% in Adults 18-49 (8.8/24 vs. 2.2/6).

"Oscar's Red Carpet Live" (7:00 - 8:30 p.m.)

Building by 10.6 million viewers from its first half-hour to its final half-hour (13.7 million to 24.3 million), ABC's "Oscar's Red Carpet Live" pulled in 24.3 million viewers from 8:00-8:30 p.m. leading into the ceremony.

"The Oscars" (8:30-11:48 p.m.)

ABC's 2015 broadcast of "The Oscars" drew an average audience of 36.6 million Total Viewers and earned a 10.8 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The 2015 "Oscars" ranked as TV's top entertainment telecast overall in 1 year - since last year's telecast on 03/02/14.

· TV's biggest awards show, ABC's "The Oscars" towered over other key awards shows this year, outdrawing the 2015 "Golden Globe Awards" by 17.3 million viewers and 86% in Adults 18-49 (19.3 million/5.8 rating in AD18-49 on 1/11/15) and the 2015 "Grammy Awards" by 11.8 million viewers and 30% in Adults 18-49 (24.8 million/8.3 rating in AD18-49 on 2/8/15).

· ABC's 2015 "Oscars" telecast reached an estimated 63.0 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.


· Oscar.com experienced increased traffic compared to last year (despite this year's "Oscars" season being 1 week shorter than last year), with visits up 8% (18.3 million vs. 17.0 million) versus a year-ago.

· From nominations week through "Oscar" Sunday, video views on the site posted solid growth, up 28% (8.0 million vs. 6.2 million), with video views/visits up 20% versus a year ago.

· On "Oscar" Sunday alone, Oscar.com garnered over 7.1 million visits (+14%) with video views posting solid gains, up 46% (3.4 million vs. 2.3 million) versus the prior year.

Social Activity (SocialGuide)

According to Nielsen SocialGuide, a total of 13.0 million people saw 5.9 million tweets about ABC's "Oscars" on Sunday 2/22/15. These tweets were sent by 1.4 million people and generated 801.3 million Twitter TV impressions.

· The most-tweeted about minute occurred at 11:21 p.m. ET (60,044 Tweets during the minute) as viewers applauded Lady Gaga's "Sound of Music" tribute and Julie Andrews' appearance.

Source: The Nielsen Company (Live + Same Day, Fast National Program Ratings) - 02/22/15. Site statistics based on Omniture data, 1/11-2/22/1, Oscar Sunday video views do not include the Live stream. Nielsen SocialGuide- total number of tweets 2/22/15.

  [february 2015]  

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