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[03/23/15 - 08:43 AM]
"Dateline" Reports Its Highest Sunday Rating Since January 25 and Equals Its Sunday High Since January 4
NBC spins the numbers for Sunday, March 22.

[via press release from NBC]

Sunday Results:

· "Dateline NBC" (1.2/3 in 18-49, 5.3 million viewers overall from 9-11 p.m. ET) grew +33% versus the prior week in adults 18-49 (1.2 vs. 0.9) and was up +50% versus two weeks ago (0.8 on March 8). "Dateline" reported its highest Sunday rating since Jan. 25 (1.2 from 7-8 p.m.) and equaled its Sunday high since Jan. 4 (1.3 from 7-9 p.m.).

· In total viewers, "Dateline" was up +5% versus the previous week (5.322 million vs. 5.082 million) and up +43% versus two weeks ago (3.734 million on March 8), to its biggest Sunday audience since Feb. 22 (5.395 million from 7-8 p.m.). In adults 25-54 (1.6), "Dateline" grew+14% versus the prior week (1.4) and +45% versus the week before that (1.1 on March 8), to its top 25-54 rating since Jan. 25 (1.8 from 7-8 p.m.).

· For its second hour from 10-11 p.m., "Dateline NBC" ranked #1 among ABC, CBS and NBC in adults 18-49, adults, men and women 25-54 and other key demos.

· An encore telecast of "The Voice" (0.7/2 in 18-49, 3.5 million viewers overall from 7-9 p.m. ET) increased week to week by +4% in total viewers (3.505 million vs. 3.380 million). The "Voice" rebroadcast grew by +80% from its first half-hour to its fourth in adult 18-49 rating (0.5 to 0.9) and by +51% in total viewers (2.9 million to 4.4 million).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· VOICE, THE (NBC)





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