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[03/25/15 - 08:50 AM]
"The Voice" Is the #1 Show of the Night on the Big 4 in Adults 18-49 and Virtually All Other Key Demos
NBC spins the numbers for Tuesday, March 24.
[via press release from NBC]

'THE VOICE' IS THE #1 SHOW OF THE NIGHT ON THE BIG 4 IN ADULTS 18-49 AND VIRTUALLY ALL OTHER KEY DEMOS

'UNDATEABLE' SCORES ITS SECOND-BEST NIELSENS TO DATE

'ONE BIG HAPPY' IMPROVES ON THE SLOT AVERAGE PRIOR TO ITS PREMIERE, EXCLUDING 'THE VOICE,' BY +20%

A SPECIAL TUESDAY 'NIGHT SHIFT' TOPS ABC'S REGULAR DRAMA IN THE SLOT, 'FOREVER'

Tuesday Results:

· "The Voice" (2.7/9 in 18-49, 11.2 million viewers overall from 8-9 p.m. ET) ranks as the #1 show of the night on the Big 4 in 18-49 by a +26% margin (2.7 vs. 2.2 for CBS's #2 "NCIS"). "The Voice" is the #1 show of the night on the Big 4 in every key demographic (including a tied for #1 among men 25-54).

· "The Voice" is running within 7% of the comparable Tuesday knockout telecast from the fall in adults 18-49 (2.9 on Oct. 28) and within 1% in total viewers (11.196 million vs. 11.350 million).

· L+7: "The Voice" will grow significantly via time-shifted viewing. Tuesday "Voice" originals have increased by +24% in 18-49 rating this season (from a 3.32 to a 4.13) and 2.1 million viewers overall (12.3 million to 14.4 million) going from L+SD to L+7.

· "Undateable" (1.5/5 in 18-49, 5.2 million viewers overall from 9-9:30 p.m. ET) delivered its second-best ratings to date, behind only last week's season premiere (1.9/6 in 18-49, 6.4 million viewers overall). In the time period, "Undateable" tied for #1 among the Big 4 in women 18-34 (1.0) and is tied for #2, within 0.1 of #1, in adults 18-34 (0.9)

· "Undateable" improved the time period by +36% in 18-49 and +39% in total viewers versus NBC's season average in the slot prior to "Undateable," excluding "The Voice" (1.1 in 18-49, 3.774 million viewers overall, L+SD). Excluding "The Voice," "Undateable" has now generated NBC's two highest 18-49 ratings in the time period since Nov. 18.

· Last night's "Undateable" is up +67% versus the show's 0.9 average last summer in 18-49 (L+SD, originals only). In total viewers, the increase versus last season's average is +89% (5.239 million vs. 2.779 million).

· "One Big Happy" (1.2/4 in 18-49, 3.9 million viewers overall from 9:30-10 p.m. ET) retained 80% of its 18-49 lead-in from "Undateable."

· "One Big Happy" improved the slot by +20% in 18-49 versus NBC's season average in the time period prior to "One Big Happy," excluding "The Voice" (1.0, L+SD). Excluding "The Voice," "One Big Happy" has now generated NBC's two highest 18-49 ratings in the time period since Nov. 18.

· A special Tuesday telecast of "The Night Shift " (1.0/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) beat ABC's regular drama in the time period, "Forever," in adults 18-49 and all key adult-female demos.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 2.7... 3.3... 3.6... 3.8
Night Shift... 1.0... 1.3... 1.4... 1.5

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice ... 11.20 million... 12.66 million... 13.24 million... 13.67 million
Night Shift... 4.14 million... 5.16 million... 5.55 million... 5.69 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households) trailed CBS's "Late Late Show with James Corden" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show with James Corden" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [march 2015]  
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· FOREVER (ABC)
· NCIS (CBS)
· NIGHT SHIFT, THE (NBC)
· ONE BIG HAPPY (NBC)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)




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