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[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[via press release from NBC]

Saturday Primetime Results:

· "SNL Vintage" (0.6/2 in 18-49, 2.2 million viewers overall from 10-11 p.m. ET, with an encore of the Oct. 11, 1986 telecast of "Saturday night Live" with host Sigourney Weaver and musical guest Buster Poindexter) finished within a tenth of a point of #1 in adults 18-49 for the hour among ABC, CBS and NBC (0.6 vs. 0.7 for ABC and CBS).

· "SNL Vintage" is tied for the #2 primetime telecast of the night on the Big 4 networks in men 18-49 (with a 0.5 rating), adults 25-54 (0.9) and men 25-54 (0.8).

· "SNL Vintage" grew +17% from its first half-hour to its second in adult 18-49 rating (0.6 to 0.7), by +13% in adults 25-54 (0.8 to 0.9 and by +25% in women 25-54 (0.8 to 1.0), despite the 10 p.m. hour.

· "The World Figure Skating Championships" averaged a 0.3/1 in 18-49 and 2.3 million viewers overall from 8-10 p.m. ET. From its first half-hour to its fourth, the skating coverage grew in adults 18-49 by +33% or 0.1 of a rating point (0.3 to 0.4), by +25% or 0.1 of a rating point in adults 25-54 (0.4 to 0.5) and by +40% or 0.2 of a rating point in women 25-54 (0.5 to 0.7).

In Late-Night Metered-Market Household Averages for Saturday Night:

· "Saturday Night Live," with host Dwayne Johnson and musical guest George Ezra, averaged a 3.7 rating, 9 share in household results in Nielsen's 56 metered markets and a 1.9/9 in adults 18-49 in the 25 markets with Local People Meters.

· "SNL" is the #1 telecast of the night on the Big 4 networks in metered-market households and adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in both measures. In the Local People Meters, "SNL" more than doubled the 18-49 rating of every primetime telecast on those networks.

· Note that "SNL" adds substantial audience via time-shifting, with the show's national adult 18-49 rating growing this season by an average of +37% going from "live plus same day" results to "live plus seven day" ratings from Nielsen Media Research (1.93 to 2.64, originals only).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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