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[03/30/15 - 09:37 AM]
Live + 3 Day Ratings: "Fresh Off the Boat" Emerges as Tuesday's #1 Comedy in Adults 18-49
ABC further spins the numbers for Tuesday, March 24.
[via press release from ABC]

Live+3: TV Playback Boosts ABC's Tuesday Rankings / FOTB Emerges as Tuesday's #1 Comedy in AD18-49

ABC's Live + 3 Day data for Tuesday, 3/24/15

ABC's Fresh Off the Boat grew to a 2.0 rating after 3 days of TV playback, leapfrogging over NBC's Undateable (1.8 rating) to rank as Tuesday #1 comedy among Adults 18-49. In fact, in the L+3 numbers, FOTB has been Tuesday's highest-rated comedy in each of its 6 original telecasts to date in the young adult demo. In the L+SD ratings, Fresh Off the Boat was a tenth of a rating point behind The Voice-led Undateable.

· Fresh Off the Boat jumped +43% (or +0.6 rating points) over its L+SD Adult 18-49 rating compared to a +20% (+0.3 rating points) L+3 playback increase for Undateable.

In Tuesday's 9pm hour, ABC's Marvel's Agents of S.H.I.E.L.D. grew to a 2.4 Adult 18-49 rating in the L+3 data to tie CBS' NCIS: New Orleans as the #1 show in the slot. In the L+SD ratings, the ABC drama trailed the CBS drama by 3-tenths of a rating point. In the final Live+7 day ratings, S.H.I.E.L.D. is projected to move ahead of NCIS: NO to win the Tuesday 9 o'clock hour in the young adult demo.

· S.H.I.E.L.D. shot up +60% (or +0.9 rating points) over its L+SD Adult 18-49 rating versus a +33% (or +0.6 rating points) L+3 increase for NCIS: NO.

At 10 o'clock, ABC's Forever surged ahead of NBC's The Night Shift among Adults 18-49 in the L+3 numbers, holding a 4-tenths of a rating point advantage (1.7 rating vs. 1.3 rating) after finishing 1-tenth behind in L+SD.

· Standing as Tuesday's biggest percentage gainer on the broadcast networks, Forever nearly doubled its L+SD Adult 18-49 rating with an +89% increase in L+3.

Source: The Nielsen Company, as dated. Based on regular, original telecasts only.





  [march 2015]  
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· FOREVER (ABC)
· FRESH OFF THE BOAT (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS: NEW ORLEANS (CBS)
· NIGHT SHIFT, THE (NBC)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)




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