Live+3: TV Playback Boosts ABC's Tuesday Rankings / FOTB Emerges as Tuesday's #1 Comedy in AD18-49
ABC's Live + 3 Day data for Tuesday, 3/24/15
ABC's Fresh Off the Boat grew to a 2.0 rating after 3 days of TV playback, leapfrogging over NBC's Undateable (1.8 rating) to rank as Tuesday #1 comedy among Adults 18-49. In fact, in the L+3 numbers, FOTB has been Tuesday's highest-rated comedy in each of its 6 original telecasts to date in the young adult demo. In the L+SD ratings, Fresh Off the Boat was a tenth of a rating point behind The Voice-led Undateable.
· Fresh Off the Boat jumped +43% (or +0.6 rating points) over its L+SD Adult 18-49 rating compared to a +20% (+0.3 rating points) L+3 playback increase for Undateable.
In Tuesday's 9pm hour, ABC's Marvel's Agents of S.H.I.E.L.D. grew to a 2.4 Adult 18-49 rating in the L+3 data to tie CBS' NCIS: New Orleans as the #1 show in the slot. In the L+SD ratings, the ABC drama trailed the CBS drama by 3-tenths of a rating point. In the final Live+7 day ratings, S.H.I.E.L.D. is projected to move ahead of NCIS: NO to win the Tuesday 9 o'clock hour in the young adult demo.
· S.H.I.E.L.D. shot up +60% (or +0.9 rating points) over its L+SD Adult 18-49 rating versus a +33% (or +0.6 rating points) L+3 increase for NCIS: NO.
At 10 o'clock, ABC's Forever surged ahead of NBC's The Night Shift among Adults 18-49 in the L+3 numbers, holding a 4-tenths of a rating point advantage (1.7 rating vs. 1.3 rating) after finishing 1-tenth behind in L+SD.
· Standing as Tuesday's biggest percentage gainer on the broadcast networks, Forever nearly doubled its L+SD Adult 18-49 rating with an +89% increase in L+3.
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.