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[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[via press release from ABC]

ABC's SHIELD Wins at 9pm and Forever is #1 at 10pm in AD18-49

Tuesday Night (03/31/15) -- ABC Total Viewer and Adult 18-49 Projections

Fresh Off the Boat: Live + 3 = 6.7 million/1.8 rating and Live + 7 = 7.2 million/1.9 rating

Repeat After Me: Live + 3 = 3.5 million/0.9 rating and Live + 7 = 3.6 million/1.0 rating

S.H.I.E.L.D.: Live + 3 = 6.3 million/2.1 rating and Live + 7 = 7.1 million/2.3 rating

Forever: Live + 3 = 7.4 million/1.7 rating and Live + 7 = 8.3 million/1.9 rating

Fresh Off the Boat (8-8:30pm - 4.8 million and 1.3/5 in AD18-49): At 8pm, ABC freshman comedy Fresh Off the Boat beat Fox's Hell's Kitchen for its 4th consecutive original telecast, leading in the half-hour by 1.5 million viewers (4.8 million vs. 3.3 million) and by 18% in Adults 18-49 (1.3/5 vs. 1.1/4). The ABC freshman comedy was steady week to week in Total Viewers (4.8 million vs. 4.9 million) and Adults 18-49 (1.3/5 vs. 1.4/5). Despite its 8pm time period without a network lead-in, ABC's Fresh Off the Boat nearly tied NBC's The Voice-led Undateable at 9pm (1.4/4), while topping NBC's One Big Happy (1.2/3 at 9:30pm), as well as Fox's New Girl (1.0/3 at 9pm) and its debut of Weird Loners (0.7/2 at 9:30pm). With bigger gains in TV playback, ABC's Fresh Off the Boat is projected to move ahead of NBC's Undateable in the L3 and L7 ratings.

Repeat After Me (8:30-9pm - 3.4 million and 0.9/3 in AD18-49): At 8:30pm, ABC's Repeat After Me tied Fox's Hell's Kitchen in the half hour among Total Viewers (3.4 million).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.2 million and 1.4/4 in AD18-49): Jumping from its lead-in at 9pm (+56%), ABC's Marvel's Agents of S.H.I.E.L.D. won its hour in Adults 18-49 (1.4/4), beating all original programing on NBC, Fox and CBS. In addition, the ABC drama was #1 in its slot for the 3rd week in a row among key Men (M18-34/M18-49). S.H.I.E.L.D. was steady week to week in Adults 18-49 (1.4/4 vs. 1.5/5), while building with Adults 18-34 (+13%) and Women 18-34 (+29%)

· On average season to date, S.H.I.E.L.D. is improving the slot for ABC by 33% in Adults 18-49 over the same point last season.

Forever (10-11pm - 4.5 million and 1.0/3 in AD18-49): At 10pm, ABC's Forever ranked #1 in its hour with Adults 18-49 (1.0/3-tie). The ABC freshman drama built week to week in Total Viewers (4.5 million vs. 4.4 million) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3). The ABC drama gained viewers (+5%) and young adults (+10%) from its first to second half-hour. On average season to date, Forever is growing its time period for ABC by 70% in Adults 18-49 over the same point last season.

· In last week's Live + 3 Day ratings, ABC's Forever nearly doubled its next-day Adult 18-49 L+SD number (+89%) to rank as Tuesday's biggest broadcast gainer.

Quick Take for Tuesday, March 31, 2015 (Fast Affiliate Live + Same Day Ratings)

"Fresh Off the Boat" Beats Fox's "Hell's Kitchen" for its 4th Straight Original

ABC Freshman "Repeat After Me" Ties "Hell's Kitchen" in Total Viewers

"S.H.I.E.L.D." Wins its Hour in Adults 18-49 and Boosts its Slot Year to Year

"Forever" is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week

Tuesday Night (03/31/15) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat:" Live + 3 = 6.7 million/1.8 rating and Live + 7 = 7.2 million/1.9 rating

"Repeat After Me:" Live + 3 = 3.5 million/0.9 rating and Live + 7 = 3.6 million/1.0 rating

"S.H.I.E.L.D.:" Live + 3 = 6.3 million/2.1 rating and Live + 7 = 7.1 million/2.3 rating

"Forever:" Live + 3 = 7.4 million/1.7 rating and Live + 7 = 8.3 million/1.9 rating

Live + Same Day Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.8 million and 1.3/5 in AD18-49):

At 8:00 p.m., ABC freshman comedy "Fresh Off the Boat" beat Fox's "Hell's Kitchen" for its 4th consecutive original telecast, leading in the half-hour by 1.5 million viewers (4.8 million vs. 3.3 million) and by 18% in Adults 18-49 (1.3/5 vs. 1.1/4). The show was steady week to week in Total Viewers (4.8 million vs. 4.9 million) and Adults 18-49 (1.3/5 vs. 1.4/5).

· Despite its 8:00 p.m. time period without a network lead-in, ABC's "Fresh Off the Boat" nearly tied NBC's "The Voice"-led "Undateable" at 9:00 p.m. (1.4/4), while topping NBC's "One Big Happy" (1.2/3 at 9:30 p.m.), as well as Fox's "New Girl" (1.0/3 at 9:00 p.m.) and the debut of "Weird Loners" (0.7/2 at 9:30 p.m.). With bigger gains in TV playback, ABC's "Fresh Off the Boat" is projected to move ahead of NBC's "Undateable" in the L3 and L7 ratings.

"Repeat After Me" (8:30-9:00 p.m. - 3.4 million and 0.9/3 in AD18-49):

At 8:30 p.m., ABC's "Repeat After Me" tied Fox's "Hell's Kitchen" in the half hour among Total Viewers (3.4 million).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.2 million and 1.4/4 in AD18-49):

Jumping from its lead-in at 9:00 p.m. (+56%), ABC's "Marvel's Agents of S.H.I.E.L.D." won its hour in Adults 18-49 (1.4/4), beating all original programing on NBC, Fox and CBS. In addition, the ABC drama was No. 1 in its slot for the 3rd week in a row among key Men (M18-34/M18-49). "S.H.I.E.L.D." was steady week to week in Adults 18-49 (1.4/4 vs. 1.5/5), while building with Adults 18-34 (+13%) and Women 18-34 (+29%)

· On average season to date, "S.H.I.E.L.D." is improving the slot for ABC by 33% in Adults 18-49 over the same point last season.

"Forever" (10:00-11:00 p.m. - 4.5 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "Forever" ranked No. 1 in its hour with Adults 18-49 (1.0/3-tie), gaining viewers (+5%) and young adults (+10%) from its first to second half-hour. The ABC freshman drama built week to week in Total Viewers (4.5 million vs. 4.4 million) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3). In fact in last week's Live + 3 Day ratings, "Forever" nearly doubled its next-day Adult 18-49 L+SD number (+89%) to rank as Tuesday's biggest broadcast gainer.

· On average season to date, "Forever" is growing its time period for ABC by 70% in Adults 18-49 over the same point last season.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/31/15.





  [april 2015]  
S
M
T
W
T
F
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· FOREVER (ABC)
· FRESH OFF THE BOAT (ABC)
· HELL'S KITCHEN (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NEW GIRL (FOX)
· ONE BIG HAPPY (NBC)
· REPEAT AFTER ME (ABC)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)
· WEIRD LONERS (FOX)





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