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[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[via press release from NBC]

NBC TIES FOR THE NIGHTLONG WIN AGAINST ALL-ORIGINAL COMPETITION ON THE BIG 4, DESPITE ENCORES OF "VOICE" AND "CHICAGO FIRE"

'UNDATEABLE' TIES FOR THE SLOT WIN, RETAINS 93% OF LAST WEEK'S RATING DESPITE THIS WEEK'S ENCORE RECAP LEAD-IN FROM 'THE VOICE'

'ONE BIG HAPPY' RANKS #1 AT 9:30 AMONG THE BIG 4 IN WOMEN 18-49 AND WOMEN 18-34, TIES FOR #1 IN ADULTS 25-54 VS. ALL-ORIGINAL COMPETITION

'UNDATELABLE' RETENTION OF 'VOICE' UP TO A BEST-YET 74% FROM LAST WEEK'S 54%

'ONE BIG HAPPY' RETENTION OF 'UNDATEABLE' UP TO A BEST-YET 86% FROM LAST WEEK'S 80%

Tuesday Results:

· "Undateable" (1.4/4 in 18-49, 5.1 million viewers overall from 9-9:30 p.m. ET) retained 93% of last week's 1.5 rating in adults 18-49 and 98% of last week's 5.176 million in total viewers, despite this week's encore "Voice" lead-in. "Undateable" retained a best-yet 74% of its 18-49 lead-in from "The Voice" (an encore recap last night), up from last week's 54%.

· In the time period, "Undateable" tied for #1 in the slot among the Big 4 in 18-49 against all original competition and ranked #1 outright among those nets in adults 25-54, women 25-54 and women 18-49.

· "Undateable" improved the time period by +27% in 18-49 and +34% in total viewers versus NBC's season average in the slot prior to "Undateable," excluding "The Voice" (1.1 in 18-49, 3.774 million viewers overall, L+SD). Excluding "The Voice," "Undateable" has now generated NBC's three highest 18-49 ratings in the time period since Nov. 18.

· Last night's "Undateable" is up +56% versus the show's 0.9 average last summer in 18-49 (L+SD, originals only). In total viewers, the increase versus last season's average is +82% (5.054 million vs. 2.779 million).

· "One Big Happy" (1.2/3 in 18-49, 4.0 million viewers overall from 9:30-10 p.m. ET) retained 100% of last week's 1.2 in 18-49 and was up +5% week to week in total viewers (3.983 million vs. 3.794 million).

· Versus all-original time-slot competition on the Big 4, "One Big Happy" ranked #1 in women 18-49 and women 18-34 and tied for #1 in adults 25-54 and women 25-54.

· "One Big Happy" retained a best-yet 86% of its 18-49 lead-in from "Undateable," up from last week's 80%.

· "One Big Happy" improved the slot by +20% in 18-49 versus NBC's season average in the time period prior to "One Big Happy," excluding "The Voice" (1.0, L+SD). Excluding "The Voice," "One Big Happy" has now generated NBC's three highest 18-49 ratings in the time period since Nov. 18.

· An encore recap edition of "The Voice" (1.9/7 in 18-49, 8.4 million viewers overall from 8-9 p.m. ET) is running within 0.2 of a rating point of the time-period lead among the Big 4 in adults 18-49 and wins the time period among the Big 4 in adults 18-34 and women 18-34 versus all-original competition on the Big 4 nets.

· UPSCALE: Last week's telecasts of "The Voice," "Undateable" and "One Big Happy" were the #2, 3 and 4 most upscale shows of the night on the Big 4 in terms of their concentrations of adults 18-49 living in homes with $100K+ incomes, with indexes of 117, 116 and 115 respectively (100 indicates an average concentration of those homes, L+SD).

· A rebroadcast of "Chicago Fire" (0.9/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) runs within 0.1 of the slot lead among ABC, CBS and NBC versus originals on the other nets. The "Chicago Fire" encore tied for #1 versus that original competition in women 18-34.

· "Chicago Fire" delivered its most-watched rebroadcast since April 22, 2014 (4.2 million) and equaled its top 18-49 rating for an encore since March 25, 2014 (1.0).

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 2.7... 3.3... 3.6... 3.8
Night Shift... 1.0... 1.3... 1.4... 1.5

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice ... 11.20 million... 12.66 million... 13.24 million... 13.67 million
Night Shift... 4.14 million... 5.16 million... 5.55 million... 5.69 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show with James Corden" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· CHICAGO FIRE (NBC)
· ONE BIG HAPPY (NBC)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)





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