DESTINATION AMERICA CAPTURES VIEWERS ACROSS THE STATES EARNING ITS BEST FIRST QUARTER AND BEST MARCH EVER
(New York, NY) - Destination America has recorded its best first quarter ever among HH, P2+ and M25-54/18-49 Prime delivery for 1Q2015 and ranks in the top-20 fastest growing ad-supported cable networks among HH and P2+ delivery for the quarter. With the series premiere of Impact Wrestling and the return of the network's hit Mountain Monsters, Destination America captured over 41.94M unique viewers over the course of the quarter.
Destination America also scored its best March ever in Prime among HH, P2+ and P/M/W25-54/18-49 delivery and achieved 69% growth in Daytime delivery gains among W25-54 for March 2015 vs. March 2014. The network's premieres of Ghostly Encounters, Buying Alaska and Monsters and Mysteries in America contributed to the 20% P25-54 and 13% P2+ growth in Primetime delivery for the month. Destination America also recorded its best Saturday night ever among M18-49 delivery on Mar. 7th driven by the season premiere of Mountain Monsters.
March'15 vs. March'14 Primetime Delivery:
P2+ +13%
HH +20%
P25-54 +7%
M25-54 +5%
W25-54 +12%
P18-49 +2%
M18-49 +2%
W18-49 +6%
Source: Nielsen. NPower. NHI Calendar. Live+3 Day. 05/28/12-03/29/15. Rating Analysis Time Period Report. Rating Analysis Program Report.
About Destination America
Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 pay-tv programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.
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