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[04/07/15 - 08:23 AM]
"Dancing with the Stars" Stands as Monday's Most-Watched TV Series
ABC spins the numbers for Monday, April 6.
[via press release from ABC]

ABC's Dancing Beats The Voice by a Season-Best 2.8 Million Viewers - Monday's Top Series for 4 Weeks Straight

Dancing with the Stars (8-10pm - 13.5 million and 2.0/6 in AD18-49): From 8-10pm, ABC's Dancing with the Stars outdrew NBC's The Voice by a season-best 2.8 million viewers (13.5 million vs. 10.7 million) and took 2nd against its regular competition with young adults (2.0/6). Despite facing CBS' high-rated NCAA March Madness Finals, Dancing essentially held even with its week-ago Fast Affiliate delivery in Total Viewers (13.5 million vs. 13.6 million) and Adults 18-49 (2.0/6 vs. 2.1/6). In addition, the ABC unscripted series retained 100% week to week in Adults 18-34 and Women 18-34, while growing 22% with Kids 2-11 to match a season high. Opposite Dancing, NBC's The Voice fell to new season lows (10.7 million and 2.9/9 in Adults 18-49).

· ABC's Dancing with the Stars Monday's most-watched TV series overall for the 4th consecutive week.

· For the 2nd week in a row, DWTS was up by double digits from its comparable telecast last season (12.3 million and 1.8/5 on 10/6/14) in Total Viewers (+10%) and Adults 18-49 (+11%).

Quick Take for Monday, April 6, 2015 (Fast Affiliate Live + Same Day Ratings)

"Dancing with the Stars" Stands as Monday's Most-Watched TV Series

"Dancing" Leads NBC's "The Voice" by a Season-Best 2.8 Million Viewers

"Dancing" Posts Double-Digit Increases in Total Viewers and Adults 18-49 From Comparable Fall Telecast

Monday Night (4/6/15) - ABC Total Viewer and Adult 18-49 Projections

"Dancing with the Stars": Live + 3 = 15.5 million/2.3 rating and Live + 7 = 16.0 million/2.3 rating

Live + Same Day Results:

"Dancing with the Stars" (8:00-10:00 p.m. - 13.5 million and 2.0/6 in AD18-49):

From 8:00-10:00 p.m., ABC's "Dancing with the Stars" outdrew NBC's "The Voice" by a season-best 2.8 million viewers (13.5 million vs. 10.7 million) and took 2nd against its regular competition with young adults (2.0/6). Despite facing CBS' high-rated NCAA March Madness Finals, "Dancing" essentially held even with its week-ago Fast Affiliate delivery in Total Viewers (13.5 million vs. 13.6 million) and Adults 18-49 (2.0/6 vs. 2.1/6). In addition, the ABC unscripted series retained 100% week to week in Adults 18-34 and Women 18-34, while growing 22% with Kids 2-11 to match a season high. Opposite "Dancing," NBC's "The Voice" fell to new season lows (10.7 million and 2.9/9 in Adults 18-49).

· ABC's "Dancing with the Stars" Monday's most-watched TV series overall for the 4th consecutive week.

· For the 2nd week in a row, "DWTS" was up by double digits from its comparable telecast last season (12.3 million and 1.8/5 on 10/6/14) in Total Viewers (+10%) and Adults 18-49 (+11%).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/6/15.





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· DANCING WITH THE STARS (ABC)
· VOICE, THE (NBC)




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