"MY LITTLE PONY: FRIENDSHIP IS MAGIC" SEASON 5 PREMIERE BRINGS RATINGS MAGIC TO DISCOVERY FAMILY CHANNEL
- Discovery Family and Hasbro Studios' Beloved Series Debut on Saturday, April 4 was Its Highest-Rated Premiere of All-Time -
(Silver Spring, Md) - Discovery Family Channel and Hasbro Studios' MY LITTLE PONY: FRIENDSHIP IS MAGIC season 5 trotted out on Saturday, April 4, exceeding viewership records for the series and reaching new heights for the network. Saturday's back-to-back premieres marked the series' top-rated debut of all time among K2-11, K6-11 and G6-11[i], and propelled Discovery Family to the #2 ranked spot among all of broadcast or cable in its timeslot among G6-11 delivery[ii]. With all-new episodes airing each Saturday at 11 AM and 11:30 AM EST, this season of MY LITTLE PONY: FRIENDSHIP IS MAGIC is packed with new adventures, characters and self-discovery, following Princess Twilight Sparkle and her friends as they explore the true magic of friendship.
As the #1 most co-viewed children's cable network among Kids 2-11 watching with Adults 18-49 in 2015 to date[iii], Discovery Family remains America's top destination for programing the entire family can enjoy throughout the entire day. The 11 AM and 11:30 AM premieres were the network's top two telecasts since launching in October 2014 among households, K6-11 and G6-11 delivery and both episodes were also in the top three telecasts for Discovery Family among P2+ deliveryi.
In season five, viewers can look forward to special new content including the appearance of celebrity guest voice Lena Hall, the highly anticipated 100th episode, fun holiday specials and new, original and soon-to-be fan favorite songs. Viewers will also be introduced to new characters and see background characters brought to the forefront for the first time, all as part of a friendship journey that embraces such themes as individuality, coming of age, facing fears and achieving your dreams.
About Discovery Family
Since its debut in October 2014, Discovery Family has marked four consecutive months of month-to-month growth in Prime among household deliveryi, and has grown its viewership by double digits in daytime, attracting children and their parents to Hasbro Studio's popular animation programming, including MY LITTLE PONY, LITTLEST PET SHOP and TRANSFORMERS RESCUE BOTSi.
Available in nearly 70 million U.S. homes, Discovery Family is a joint venture of Discovery Communications and Hasbro. The smart entertainment choice for families, Discovery Family offers award-winning children's animation programming in Daytime with the highest-quality, real-world content that appeals to the entire family in the Natural History, Adventure, Animals and Science genres at night.
About Hasbro Studios
Hasbro Studios is responsible for entertainment brand-driven storytelling for Hasbro across television film, commercial productions and short-form content. It develops, produces and distributes TV shows based on Hasbro's world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on Discovery Family Channel and on networks in more than 180 territories globally. Since its formation in 2009, the studio has received nine Daytime Emmy wins.
On the film side, the studio has developed and produced a number of features based on Hasbro's brands. In addition to partnering with leading studios, the Company intends to make movies based on new and existing Hasbro brands for audiences globally through the Allspark Pictures film label. Films in development or planned for release, including G.I. JOE 3 (Paramount), JEM AND THE HOLOGRAMS (Universal & Allspark Pictures), MAGIC: THE GATHERING (21st Century Fox) and an animated featured based on MY LITTLE PONY (Allspark Pictures).