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[04/12/15 - 08:41 AM]
Saturday's Broadcast Ratings: NASCAR Puts FOX on Top in Viewers, Demos
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (4/11/15):

FOX (4.646 million viewers, #1; adults 18-49: 0.9, #1) was the network to beat on Saturday with its primetime coverage of the "NASCAR Texas 300" (4.646 million viewers, #2; adults 18-49: 0.9, #T1).

CBS (4.520 million viewers, #2; adults 18-49: 0.7, #T2) then claimed the silver with repeats of "NCIS: Los Angeles" (4.617 million viewers, #3; adults 18-49: 0.7, #T3), "Criminal Minds" (3.877 million viewers, #4; adults 18-49: 0.6, #5) and a new "48 Hours" (5.068 million viewers, #1; adults 18-49: 0.9, #T1).

Next up was NBC (2.556 million viewers, #4; adults 18-49: 0.7, #T2) with a new "Caught on America with Nick Cannon" (1.898 million viewers, #8; adults 18-49: 0.4, #T7) and the network premiere of "Premier Boxing Champions" (2.687 million viewers, #6; adults 18-49: 0.7, #T3).

And finally, an encore of "20/20 Saturday" (2.480 million viewers, #7; adults 18-49: 0.4, #T7) and a new "In an Instant" (2.892 million viewers, #5; adults 18-49: 0.5, #6) on ABC (2.754 million viewers, #3; adults 18-49: 0.4, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· "Saturday Night Live," with host Taraji P. Henson and musical guest Mumford & Sons, averaged a 3.8 rating, 10 share in household results in Nielsen's 56 metered markets and a 1.9/9 in adults 18-49 in the 25 markets with Local People Meters.

· It's the top-rated "SNL" in metered-market households since March 7 (4.0/10 with host Chris Hemsworth and musical guest Zac Brown Band).

· "SNL" is the #1 telecast of the night on the Big 4 networks in metered-market households and adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in both measures.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/12/14):

Primetime coverage of "NASCAR Sprint Cup Racing From Darlington " (5.921 million viewers, #1; adults 18-49: 1.4, #1) put FOX (5.921 million viewers, #1; adults 18-49: 1.4, #1) in front on Saturday.

NBC (4.317 million viewers, #2; adults 18-49: 0.8, #2) then claimed the silver with its usual combination of "Dateline Saturday Night Mystery" (4.837 million viewers, #2; adults 18-49: 0.8, #T3) and a "Saturday Night Live" (3.278 million viewers, #4; adults 18-49: 1.0, #2) repeat.

Next up was CBS (2.931 million viewers, #3; adults 18-49: 0.6, #3) with second runs of "Two and a Half Men" (2.485 million viewers, #7; adults 18-49: 0.6, #T5), "Friends with Better Lives" (1.603 million viewers, #10; adults 18-49: 0.4, #10) and "48 Hours" (2.258 million viewers, #9; adults 18-49: 0.5, #T7) plus a new "48 Hours" (4.493 million viewers, #3; adults 18-49: 0.8, #T3).

And finally, ABC (2.707 million viewers, #4; adults 18-49: 0.5, #4) closed out the evening with its mix of "Castle" (2.862 million viewers, #5; adults 18-49: 0.5, #T7), "20/20 Saturday" (2.448 million viewers, #8; adults 18-49: 0.5, #T7) and "Nightline Prime" (2.811 million viewers, #6; adults 18-49: 0.6, #T5).

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host Seth Rogen and musical guest Ed Sheeran, averaged a 3.9/10 in household results in Nielsen's 56 metered markets and a 2.1/10 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in metered-market households and 18-49 rating in the Local People Meters ahead of all primetime programs on the Big 4 networks in both categories.

Source: Nielsen Media Research





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