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[04/20/15 - 08:34 AM]
ABC's Takes Second on Sunday with a 17% Increase Among Adults 18-49
ABC spins the numbers for Sunday, April 19.

[via press release from ABC]

ABC's Sunday is Up 17% in AD18-49 - Secrets and Lies Beats NBC's A.D. by 27%

ABC Sunday Prime (7-11pm - 5.1 million and 1.4/4 in AD18-49): Opposite CBS' ACM Awards coverage on the night, ABC took second on Sunday in Adults 18-49 (1.4/4), beating Fox by 27% (1.1/3) and NBC by 75% (0.8/2). Despite the increased competition, ABC was up week to week by 17% in Adults 18-49 as each of its Sunday series grew or held steady.

America's Funniest Home Videos (7-8pm - 6.4 million and 1.4/5 in AD18-49): In the 7 o'clock hour, ABC's America's Funniest Home Videos took first place among young adults (1.4/5) and built week to week in Total Viewers (+16% - 6.4 million vs. 5.5 million) and Adults 18-49 (+27% - 1.4/5 vs. 1.1/4).

Once Upon a Time (8-9pm - 5.1 million and 1.6/5 in AD18-49): Building on its lead-in at 8pm, ABC's Once Upon a Time ranked #1 against its regular competition in its slot for its 7th consecutive original telecast in Adults 18-49 (1.6/5). The ABC drama was steady week to week in Adults 18-49.

Secrets and Lies (9-10pm - 5.0 million and 1.4/4 in AD18-49): At 9pm, ABC's Secrets and Lies was up in Total Viewers (+4% - 5.0 million vs. 4.8 million) and Adults 18-49 (+8% - 1.4/4 vs. 1.3/4), hitting a 4-week high with young adults - since 3/22/15. From 9-10pm, ABC's Secrets and Lies moved ahead of NBC's A.D. for the first time in the Live + Same Day ratings (after beating it last week in L3), leading by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).

· Based on Live + 3 Day data for last Sunday's telecast (4/12/15), ABC's Secrets and Lies shot up +62% or +0.8 rating points over its L+SD Adult 18-49 rating, matching the series' biggest jump yet. The 6th episode of the new ABC drama grew to a 2.1 L+3 rating (from a 1.3 in L+SD) in Adults 18-49, coming within 1-tenth of a rating point of a series high in the L+3 numbers.

Revenge (10-11pm - 3.9 million and 1.0/3 in AD18-49): At 10pm, ABC's Revenge beat its NBC drama competition in the hour by 67% Adults 18-49 (1.0/3 vs. 0.6/2 for American Odyssey). Revenge grew week to week in Total Viewers (+3% - 3.9 million vs. 3.8 million) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3).

Quick Take for Sunday, April 19, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's Takes Second on Sunday with a 17% Increase Among Adults 18-49

"AFHV" Wins its Hour in Adults 18-49 and Spikes 27% Week to Week

"Once Upon a Time" is the No. 1 Series in its Time Slot for its 7th Straight Original

"Secrets and Lies" Hits a 4-Week High and Beats NBC's "A.D." in Adults 18-49

"Revenge" Gains Week to Week and Dominates its 10pm NBC Drama Competition

Sunday Night (04/19/15) - ABC Total Viewer and Adult 18-49 Projections

"AFHV:" Live + 3 = 6.5 million/1.4 rating and Live + 7 = 6.6 million/1.4 rating

"Once Upon a Time:" Live + 3 = 7.3 million/2.3 rating and Live + 7 = 7.8 million/2.4 rating

"Secrets and Lies:" Live + 3 = 8.0 million/2.2 rating and Live + 7 = 8.6 million/2.4 rating

"Revenge:" Live + 3 = 6.2 million/1.6 rating and Live + 7 = 6.7 million/1.7 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.1 million and 1.4/4 in AD18-49):

Opposite CBS' "ACM Awards" coverage on the night, ABC took second on Sunday in Adults 18-49 (1.4/4), beating Fox by 27% (1.1/3) and NBC by 75% (0.8/2). Despite the increased competition, ABC was up week to week by 17% in Adults 18-49 as each of its Sunday series grew or held steady.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.4 million and 1.4/5 in AD18-49):

In the 7 o'clock hour, ABC's "America's Funniest Home Videos" took first place among young adults (1.4/5) and built week to week in Total Viewers (+16% - 6.4 million vs. 5.5 million) and Adults 18-49 (+27% - 1.4/5 vs. 1.1/4).

"Once Upon a Time" (8:00-9:00 p.m. - 5.1 million and 1.6/5 in AD18-49):

Building on its lead-in at 8:00 p.m. (+14%), ABC's "Once Upon a Time" ranked No. 1 against its regular competition in its slot for its 7th consecutive original telecast in Adults 18-49 (1.6/5). The ABC drama was steady week to week in Adults 18-49.

"Secrets and Lies" (9:00-10:00 p.m. - 5.0 million and 1.4/4 in AD18-49):

At 9:00 p.m., ABC's "Secrets and Lies" was up in Total Viewers (+4% - 5.0 million vs. 4.8 million) and Adults 18-49 (+8% - 1.4/4 vs. 1.3/4), hitting a 4-week high with young adults - since 3/22/15. From 9:00-10:00 p.m., ABC's "Secrets and Lies" moved ahead of NBC's "A.D." for the first time in the Live + Same Day ratings (after beating it last week for the first time in L3), leading by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).

· Based on Live + 3 Day data for last Sunday's telecast (4/12/15), ABC's "Secrets and Lies" shot up +62% or +0.8 rating points over its L+SD Adult 18-49 rating, matching the series' biggest jump yet. The 6th episode of the new ABC drama grew to a 2.1 L+3 rating (from a 1.3 in L+SD) in Adults 18-49, coming within 1-tenth of a rating point of a series high in the L+3 numbers.

"Revenge" (10:00-11:00 p.m. - 3.9 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "Revenge" beat its NBC drama competition in the hour by 67% Adults 18-49 (1.0/3 vs. 0.6/2 for "American Odyssey"). "Revenge" grew week to week in Total Viewers (+3% - 3.9 million vs. 3.8 million) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/19/15.





  [april 2015]  
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· A.D. THE BIBLE CONTINUES (NBC)
· AMERICAN ODYSSEY (NBC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SECRETS & LIES (ABC)





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