Live+3: ABC's OUAT Emerges at Sunday's Top Broadcast Series / Secrets and Lies Matches a Series High
ABC's Live + 3 Day data for Sunday, 4/19/15
Based on Live + 3 Day data for Sunday, ABC's Once Upon a Time emerged as Sunday's #1 broadcast series among Adults 18-49, leapfrogging over Fox's Family Guy to lead by 9% (2.5 rating vs. 2.3 rating). In the L+SD ratings, the ABC drama and the Fox comedy tied for #1 with a 1.7 rating.
· OUAT grew +0.8 rating points (+47%) over its L+SD Adult 18-49 rating compared to a +0.6 rating points (+35%) L+3 playback increase for Family Guy.
Opposite the ACM Awards on CBS, ABC's Secrets and Lies was Sunday's biggest overall gainer on the broadcast networks for the 2nd week in a row, gaining +2.1 million Total Viewers after 3 days of TV playback.
· Picking up +0.7 rating points (+47%) in playback, the 7th episode of the new ABC drama grew to a 2.2 L+3 rating (from a 1.5 in L+SD) in Adults 18-49, matching a series high.
· For the 2nd week in a row, ABC's new drama was the night's biggest freshman series gainer among Adults 18-49 (+0.7 rating points/+47%), topping the L+3 increases of Fox's Last Man on Earth (+0.6 rating points/+43%) and NBC's A.D. (+0.1 rating points/+8%) and American Odyssey (+0.2 rating points/+40%).
· Head to head in Sunday's 9pm hour, Secrets and Lies (2.2 rating) increased its advantage over A.D. (1.3 rating) to an enormous 69% in the L+3 ratings (from +25% in L+SD).
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.