20/20: Bruce Jenner-The Interview Draws 16.9 Million on Friday - Biggest 20/20 in 15 Years
20/20: Bruce Jenner - The Interview (9-11pm - 16.9 million and 5.2/17 in AD18-49) Spiking over its lead-in at 9pm, ABC's 20/20: Bruce Jenner - The Interview soared to the top of its 2-hour time period to far and away rank as Friday's #1 TV show in Total Viewers (16.9 million), Adults 18-34 (4.2/17), Adults 18-49 (5.2/17) and Adults 25-54 (6.4/18).
· 20/20 shot up by triple digits week to week to new season highs and the newsmagazine's strongest numbers on the night in over 15 years among viewers and key adults (AD18-49/AD25-54) - since 3/17/00.
· Diane Sawyer's exclusive interview with Bruce Jenner turned in TV's biggest Friday non-sports broadcast since 2003 in viewers and young adults and since 2005 in the key news demo - since 3/14/03, 4/18/03 and 1/28/05, respectively.
· According to Nielsen Social, Bruce Jenner - The Interview drew 972,000 tweets from 403,000 unique authors, ranking as the most social Friday telecast of all time excluding sporting events. Sawyer's interview with Jenner outperformed the prior record-holder, ABC's Megastunts -- Highwire Over Niagara Falls - Live! on 6/15/2012, by 155% in unique authors and by 237% in total tweets. Following general program descriptors including #brucejennerabc, #brucejenner and #brucejennerinterview, the top hashtags used on Twitter for the interview were phrases of support: #brave and #bebraveenoughtobekind.
... .additional highlights to follow.
ABC Soars to Over 10-Year Friday Highs with Bruce Jenner-The Interview - Shark Tank Spikes at 8pm and 20/20 Hits a 15-Year High
Based on preliminary Fast Affiliate Live + Same Day Ratings:
ABC Friday Prime (8-11pm - 13.8 million and 4.0/14 in AD18-49): Featuring Shark Tank at 8pm and Diane Sawyer's exclusive interview with Bruce Jenner on 20/20 from 9-11pm, ABC towered over its competition on the first Friday of the May Sweep, leading runner-up CBS by 73% in Total Viewers (13.8 million vs. 8.0 million - CBS) and beating the other nets combined in Adults 18-49 (+21% - 4.0/14 vs. 3.3/11 for CBS, NBC, Fox and CW). In fact, the Net won all 6 half-hours of the night in Total Viewers and Adults 18-49. ABC led its 2nd straight evening of the 2015 May Sweep in Adults 18-49 and was #1 on Friday for the 3rd week in a row.
· ABC set Friday season highs with its biggest audience on the night since January 2003 and top young adult number since January 2004 - since college bowl games on 1/3/03 and 1/2/04, respectively. In addition, it was the strongest non-sports Friday for any net in Adults 18-49 in 12 years - since 4/4/03.
Shark Tank (8-9pm - 7.8 million and 1.7/7 in AD18-49) Shifting back an hour into its new time period, ABC's Shark Tank dominated the 8 o'clock hour, leading its nearest competition (CBS' The Amazing Race) by 1.9 million viewers (7.8 million vs. 5.9 million) and by 55% in Adults 18-49 (1.7/7 vs. 1.1/5). Versus the prior week at 9pm, Shark Tank was up in its new earlier time slot by double digits in Total Viewers (+20%) and Adults 18-49 (+13%).
20/20: Bruce Jenner - The Interview (9-11pm - 16.9 million and 5.2/17 in AD18-49) Spiking over its lead-in at 9pm, ABC's 20/20: Bruce Jenner - The Interview soared to the top of its 2-hour time period to far and away rank as Friday's #1 TV show in Total Viewers (16.9 million), Adults 18-34 (4.2/17), Adults 18-49 (5.2/17) and Adults 25-54 (6.4/18).
· 20/20 shot up by triple digits week to week to new season highs and the newsmagazine's strongest numbers on the night in over 15 years among viewers and key adults (AD18-49/AD25-54) - since 3/17/00.
· 20/20 turned in TV's biggest Friday non-sports broadcast since 2003 in viewers and young adults and since 2005 in the key news demo - since 3/14/03, 4/18/03 and 1/28/05, respectively.
· 20/20 delivered TV's top non-sports-led newsmagazine telecast in the last decade among Total Viewers, Adults 18-49 and Adults 25-54 - since 2/16/04, 9/27/06 and 5/4/05, respectively.
· According to Nielsen Social, Bruce Jenner - The Interview drew 972,000 tweets from 403,000 unique authors, ranking as the most social Friday telecast of all time excluding sporting events. Sawyer's interview with Jenner outperformed the prior record-holder, ABC's Megastunts -- Highwire Over Niagara Falls - Live! on 6/15/2012, by 155% in unique authors and by 237% in total tweets. Following general program descriptors including #brucejennerabc, #brucejenner and #brucejennerinterview, the top hashtags used on Twitter for the interview were phrases of support: #brave and #bebraveenoughtobekind.
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