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[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (4/25/15):

NBC (2.689 million viewers, #3; adults 18-49: 0.8, #1) was the demo champ on Saturday with its primetime coverage of the "NHL Playoffs" (2.689 million viewers, #6; adults 18-49: 0.8, #T1).

ABC (2.848 million viewers, #2; adults 18-49: 0.7, #2) then was a close second with the feature "Toy Story 3" (2.760 million viewers, #5; adults 18-49: 0.7, #4) and a repeat of "Shark Tank" (3.025 million viewers, #4; adults 18-49: 0.8, #T1).

Next up was CBS (4.136 million viewers, #1; adults 18-49: 0.6, #3) with repeats of "Scorpion" (3.640 million viewers, #3; adults 18-49: 0.5, #T5) and "Criminal Minds" (3.743 million viewers, #2; adults 18-49: 0.5, #T5) plus a new "48 Hours" (5.025 million viewers, #1; adults 18-49: 0.8, #T1).

And finally, coverage of "NASCAR: Toyota Owners 400" (0.912 million viewers, #7; adults 18-49: 0.2, #7) closed out the evening on FOX (0.912 million viewers, #4; adults 18-49: 0.2, #4).

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Chris Hemsworth and musical guest Zac Brown Band, averaged a 3.0 rating, 8 share in household results in Nielsen's 56 metered markets and a 1.4/6 in adults 18-49 in the 25 markets with Local People Meters.

· It's the show's top rebroadcast in both measures since Feb. 21 (with host and musical guest Blake Shelton, 3.1/8 in metered-market households, 1.4/7 in 18-49 in the Local People Meters). Versus the same night last year, "SNL" is up +11% in metered-market households (3.0/8 vs. 2.7/7) and up +17% in 18-49 in the Local People Meters (1.4/7 vs. 1.2/6).

· The "SNL" rebroadcast is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on those nets in that key measure.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +43% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.91 rating to a 2.74).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/26/14):

FOX (5.182 million viewers, #1; adults 18-49: 1.2, #1) claimed top honors on Saturday with its primetime coverage of "NASCAR Sprint Cup Racing from Richmond" (5.182 million viewers, #2; adults 18-49: 1.2, #1).

The silver then went to NBC (4.362 million viewers, #2; adults 18-49: 0.9, #2) with its presentation of "Dateline Saturday Night Mystery" (5.173 million viewers, #3; adults 18-49: 0.9, #T2) and a repeat of "Saturday Night Live" (2.740 million viewers, #7; adults 18-49: 0.9, #T2).

Next up was ABC (3.102 million viewers, #4; adults 18-49: 0.8, #3) and its mix of "Despicable Me" (3.133 million viewers, #5; adults 18-49: 0.9, #T2) and "Nightline Prime" (3.041 million viewers, #6; adults 18-49: 0.6, #6).

And finally, CBS (3.853 million viewers, #3; adults 18-49: 0.6, #4) rounded out the night with repeats of "Two and a Half Men" (2.617 million viewers, #8; adults 18-49: 0.5, #T7), "Bad Teacher" (2.076 million viewers, #9; adults 18-49: 0.4, #9) and "NCIS" (3.689 million viewers, #4; adults 18-49: 0.5, #T7) plus a new "48 Hours" (5.523 million viewers, #1; adults 18-49: 0.9, #T2).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Louis C.K. and musical guest Sam Smith, averaged a 2.7/7 in household results in Nielsen's 56 metered markets and a 1.2/6 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 rating in the Local People Meters ahead of all primetime programs on the Big 4 networks in that key measure.

Source: Nielsen Media Research





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