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[05/10/15 - 08:42 AM]
"Saturday Night Live," With Host Reese Witherspoon, Matches the Show's Highest 18-49 Rating in the Local People Meters Since January 31
NBC spins the numbers for Saturday, May 9.
[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday Night:

· "Saturday Night Live," with host Reese Witherspoon and musical guest Florence + the Machine (3.7 rating, 10 share in household results in Nielsen's 56 metered markets, 2.0/9 in adults 18-49 in the 25 markets with Local People Meters) matched the show's highest 18-49 rating in the Local People Meters since Jan. 31 (2.1/10 with host J.K. Simmons and musical guest D'Angelo and The Vanguard), equaling over that span the April 4 telecast (with host Michael Keaton and musical guest Carly Rae Jepsen, 2.0/9) and the March 7 edition (2.0/10 with host Chris Hemsworth and musical guest Zac Brown Band). In metered-market households, it's the top "SNL" since April 11 (3.8/10 with host Taraji P. Henson and musical guest Mumford & Sons).

· This week's "SNL" is the #1 non-sports telecast of the night on the Big 4 networks in metered-market households and adults 18-49 in the Local People Meters, ahead of all primetime entertainment programs on those networks in both measures.

· Versus the same night last year, "Saturday Night Live" is virtually matching the year-ago telecast in metered-market households (3.7/10 vss. 3.8/10 on May 10, 2014) and is up +11% in 18-49 in the Local People Meters (2.0/9 vs. 1.8/8).

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +43% going from "live plus same day ratings" to "live plus seven day" in national adult 18-49 rating (from a 1.91 rating to a 2.74).

Saturday Primetime Results:

· "SNL Vintage" (0.6/2 in 18-49, 2.4 million viewers overall from 10-11 p.m. ET with an encore of an Oct. 27, 1990 telecast hosted by Patrick Swayze with musical guest Mariah Carey) delivered primetime's #1 non-sports rating on the Big 4 in men 18-49 (0.6) and tied for #1 among Big 4 primetime entertainment shows in adults 18-34 (0.4) and men 25-54 (0.8).

· Versus its prior telecast on April 4, "SNL Vintage" is up +20% or 0.1 of a rating point in adults 18-49 (0.6 vs. 0.5) and up +18% in total viewers (2.394 million vs. 2.032 million).

· Despite the 10 p.m. hour, "SNL Vintage" grew +40% or 0.2 of a point from half-hour to half-hour in adults 18-49 (0.5 to 0.7).

· An encore telecast of "The Voice" (0.3/1 in 18-49, 2.0 million viewers overall from 8-10 p.m. ET) grew 0.1 of a point or +33% from its first half-hour to its fourth and by +26% in total viewers (1.8 million to 2.2 million).

NOTE: All ratings are "live plus same day" unless otherwise indicated.





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· SATURDAY NIGHT LIVE (NBC)
· VOICE, THE (NBC)




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