Quick Take for Sunday, June 14, 2015
(Fast National Live + Same Day Program Ratings)
ABC Wins its 5th Consecutive Night with its 2015 NBA Finals Coverage,
Topping the Other Nets' Combined in Viewers and Nearly Tripling in Adults 18-49
ABC's NBA Finals Game 5 Builds to the 2015 Series' Biggest Overall Audience
On Average, the NBA Finals Surges by Double Digits Year to Year
Tracking as the Most-Watched-Ever Performance on ABC
Sunday Night (Fast Affiliate Ratings - 7:00-11:00 p.m.)
Featuring the fifth game of the 2015 NBA Finals (Warriors-Cavaliers), ABC shot to the top of Sunday's primetime, leading CBS, NBC and Fox combined by 4.8 million viewers (14.9 million vs. 10.1 million - CBS, NBC and Fox) and nearly tripling the other nets' combined in Adults 18-49 (+184% - 5.4/18 vs. 1.9/6). In fact, it was ABC's 5th straight night to beat its combined competition with NBA Finals coverage among young adults.
"NBA Finals on ABC Game 5" (Fast National Ratings - 8:00 - 11:00 p.m. E.T.)
ABC's 2015 NBA Finals grew to its biggest audience yet and took full control of Sunday's primetime as the No. 1 TV program for its 5th consecutive telecast in Total Viewers (20.5 million) and all key Adult demos: A18-34 (7.3 rating), A18-49 (7.5 rating) and A25-54 (8.0 rating). The Warriors took the fifth game by a score of 104-91 to lead the best-of-seven series 3-2. The NBA Finals was Sunday's most-social TV telecast (2,426,650 tweets).
· The 2015 NBA Finals built over the year-ago series-clinching Game 5 (Miami-San Antonio) in Total Viewers (+15% - 20.5 million vs. 17.9 million) and Adults 18-49 (+10% - 7.5 rating vs. 6.8 rating ) to deliver ABC's biggest overall audience with a non-series-clinching fifth game.
· On average, the 2015 NBA Finals is up by strong double digits year to year in Total Viewers (+25% - 19.2 million vs. 15.3 million) and Adults 18-49 (+21% - 7.4 rating vs. 6.1 rating), tracking as the series' most-watched-ever results on ABC.
Source: The Nielsen Company (Fast National, Live + Same Day Program Ratings), 06/14/15, unless noted otherwise. Nielsen Socialguide 06/07/15, Total Tweets +/- 3hrs during telecast.
Most-Watched NBA Finals Ever on ABC through Five Games
Game 5 Averages More Than 20 Million Viewers; Broadcast Peaks with Audience of 24.8 Million
The 2015 NBA Finals, in which the Golden State Warriors lead the Cleveland Cavaliers 3-2, is the most-watched ever on ABC through five games, according to Fast Nationals from Nielsen. The series is averaging 19,215,000 viewers, which is up 25 percent from 15,373,000 viewers last year (Miami-San Antonio).
Sunday's Game 5 averaged 20,511,000 viewers (P2+), which is up 15 percent from 17,859,000 viewers for last year's Game 5. It is also the most-watched NBA Finals Game 5 in more than a decade. Last night's ABC broadcast peaked with an audience of 24,840,000 viewers from 10:30-11 p.m. ET.
The NBA Finals propelled ABC to win the night for the 47th consecutive time across all of television (broadcast and cable) and across all key demos.
Game 5 on WatchESPN
NBA Finals Game 5 generated 741,600 unique viewers on WatchESPN, which is the second-highest ever for an NBA game on the platform. Additionally, WatchESPN saw an average minute audience of 198,300, which is the third-highest ever for an NBA game on the platform.
The 2015 NBA Finals will continue with Game 6 on Tuesday, June 16, at 9 p.m. on ABC. Mike Breen, in his record-setting 10th season as the voice of The Finals, will continue to provide commentary with analysts Jeff Van Gundy and Mark Jackson and reporter Doris Burke. NBA Countdown will precede the broadcast at 8:30 p.m. with host Sage Steele and analysts Jalen Rose and Doug Collins.
ABC has been the exclusive home of the NBA Finals since the 2002-03 season.