[06/15/15 - 08:49 AM]
"A.D. The Bible Continues" Maintains 100% of the Prior Week's Rating in Adults 18-49 and Grows Week to Week in Women 18-49
NBC spins the numbers for Sunday, June 14.

[via press release from NBC]

Sunday Primetime Results:

· "A.D. The Bible Continues" (0.9/3 in 18-49, 4.0 million viewers overall from 9-10:01 p.m. ET) maintained 100% of the prior week's rating in adults 18-49 and grew week to week in women 18-49 (0.8 vs. 0.7), adults 25-54 (1.1 vs. 1.0), men 25-54 (1.0 vs. 0.9) and women 25-54 (1.2 vs. 1.1).

· "A.D. The Bible Continues" will add significant viewership via time-shifting -- the previous week's telecast increased by +23% in 18-49 rating going from L+SD to L+3 (0.70 to 0.86) and in total viewers by 780,000 persons (4.1 million to 4.9 million).

· "American Odyssey" (0.5/1 in 18-49, 2.4 million viewers overall from 10:01-11 p.m. ET) grew +25% or 0.1 of a point week to week in adults 18-49. "American Odyssey "equaled its highest 18-49 rating since April 12.

· Despite the 10 p.m. hour, "American Odyssey" maintained its rating half-hour to half-hour in adults 18-49 (0.5 vs. 0.5) and adults 25-54 (0.6 vs. 0.6).

· "American Odyssey" will add substantial viewership via time-shifting -- the prior week's telecast increased +32% in 18-49 rating going from L+SD to L+3 (0.41 to 0.54) and in total viewers by 789,000 persons (2.5 million to 3.3 million).

· "Dateline NBC: My Kid Would Never Do That" (0.9/3 in 18-49, 4.4 million viewers overall from 8-9 p.m. ET) ranked as the #1 non-sports choice in the slot on the Big 4, behind only ABC's NBA coverage, in adults 18-49, as well as women 18-49, men 18-34 (tie) and adults, men and women 25-54.

· "Dateline NBC: My Kid Would Never Do That" built on its lead-in by +13% in adults 18-49, +8% in adults 25-54 (0.9 vs. 0.8) and +6% in total viewers.

· "Dateline NBC" (0.8/3 in 18-49, 4.2 million viewers overall from 7-8 p.m. ET) grew +14% week to week in adults 18-49 (0.8 vs. 0.7) and by +9% in adults 25-54 (1.2 vs. 1.1).

· "Dateline NBC" tied "60 Minutes" as the #1 non-sports choice in the slot among the Big 4 networks, behind only ABC's NBA-themed programming, in adults 18-49, as well as adults 25-54, and was #1 outright among non-sports Big 4 shows in the slot in women 18-49 and women 25-54.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

  [june 2015]  


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