L+7 Ratings: ABC's The Whispers Increases its Playback Growth to +90% in Week 2 among AD18-49
Live + 7 Day Ratings for the week of 6/8/15 (Summer Week #3):
The second episode of ABC's The Whispers nearly doubled its Live + SD rating after 7 days of TV playback, growing +90% to a 1.9 L+7 rating among Adults 18-49 (from a 1.0 in L+SD). With a +90% lift, The Whispers was the week's #1 playback gainer on the broadcast networks, ahead of Fox's Wayward Pines (+83%).
· The Whispers posted a much larger playback jump in its second week versus the prior week's debut in Adults 18-49 (+90% vs. +67%).
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.